It Feels Softer Than It Looked Online: Contrast-Priming Effects of Touch-Screen Users in Multi-Channel Shopping

It Feels Softer Than It Looked Online: Contrast-Priming Effects of Touch-Screen Users in Multi-Channel Shopping
제목
It Feels Softer Than It Looked Online: Contrast-Priming Effects of Touch-Screen Users in Multi-Channel Shopping
제목 (타언어)
It Feels Softer Than It Looked Online: Contrast-Priming Effects of Touch-Screen Users in Multi-Channel Shopping
저자
CHO CECILE KYUNG AH
발행일
2017-10-27
학회명
Association for Consumer Research
개최국가
독일
학회 개최일
2017-10-26 ~ 2017-10-29