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The Power of Negative Online Product Reviews: Application of the Third Person Effects in Online Product Reviews among Smartphone Users
The Power of Negative Online Product Reviews: Application of the Third Person Effects in Online Product Reviews among Smartphone Users
- 제목
- The Power of Negative Online Product Reviews: Application of the Third Person Effects in Online Product Reviews among Smartphone Users
- 제목 (타언어)
- The Power of Negative Online Product Reviews: Application of the Third Person Effects in Online Product Reviews among Smartphone Users
- 저자
- Yoo, Weon Sang
- 발행일
- 2018-04-21
- 학회명
- 2018 The 4th International Conference of Asian Marketing Associations
- 개최지
- Bangkok, Thailand
- 개최국가
- 대한민국
- 학회 개최일
- 2018-04-20 ~ 2018-04-22