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Why Unbundling Works: An Impact of Mobile App Unbundling on New App Adoption and Engagement
Why Unbundling Works: An Impact of Mobile App Unbundling on New App Adoption and Engagement
- 제목
- Why Unbundling Works: An Impact of Mobile App Unbundling on New App Adoption and Engagement
- 제목 (타언어)
- Why Unbundling Works: An Impact of Mobile App Unbundling on New App Adoption and Engagement
- 저자
- Baek, Jiye
- 발행일
- 2021-12-13
- 학회명
- International Conference on Information Systems (ICIS)
- 개최국가
- 미국
- 학회 개최일
- 2021-12-12 ~ 2021-12-15