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A Cross-cultural Comparison of the Structural Model on e-WOM Effect
- 제목
- A Cross-cultural Comparison of the Structural Model on e-WOM Effect
- 저자
- Cheol Park
- 학회명
- GBATA(Global Business and Technology Association) 2006 International Conference
- 개최지
- 모스크바, 러시아
- 학회 개최일
- 2006-06-27 ~ 2006-07-01