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The Ripple Effect of Live Commerce: Market-Wide Impacts of Broadcasting Activity in E-Retail
The Ripple Effect of Live Commerce: Market-Wide Impacts of Broadcasting Activity in E-Retail
- 제목
- The Ripple Effect of Live Commerce: Market-Wide Impacts of Broadcasting Activity in E-Retail
- 제목 (타언어)
- The Ripple Effect of Live Commerce: Market-Wide Impacts of Broadcasting Activity in E-Retail
- 저자
- Lee, Gunwoong
- 발행일
- 2025-10-29
- 학회명
- 2025 INFORMS Annual Meeting
- 개최국가
- 미국
- 학회 개최일
- 2025-10-26 ~ 2025-10-29