The Ripple Effect of Live Commerce: Market-Wide Impacts of Broadcasting Activity in E-Retail

The Ripple Effect of Live Commerce: Market-Wide Impacts of Broadcasting Activity in E-Retail
제목
The Ripple Effect of Live Commerce: Market-Wide Impacts of Broadcasting Activity in E-Retail
제목 (타언어)
The Ripple Effect of Live Commerce: Market-Wide Impacts of Broadcasting Activity in E-Retail
저자
Lee, Gunwoong
발행일
2025-10-29
학회명
2025 INFORMS Annual Meeting
개최국가
미국
학회 개최일
2025-10-26 ~ 2025-10-29