Is Frequent Visit Really Good for Relationship Building? Association between Repeated Exposure to the Websites and Relationship Building among Online Retail Brands

제목
Is Frequent Visit Really Good for Relationship Building? Association between Repeated Exposure to the Websites and Relationship Building among Online Retail Brands
저자
CHOI, Sejung Marina
학회명
The Annual Conference of the Amercian Academy of Advertising
개최국가
미국
학회 개최일
2013-04-04 ~ 2013-04-07