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Self-construal and anti-counterfeiting advertising for luxury brands: Roles of message type and visual presentation mode
Self-construal and anti-counterfeiting advertising for luxury brands: Roles of message type and visual presentation mode
- 제목
- Self-construal and anti-counterfeiting advertising for luxury brands: Roles of message type and visual presentation mode
- 제목 (타언어)
- Self-construal and anti-counterfeiting advertising for luxury brands: Roles of message type and visual presentation mode
- 저자
- Ryu, Gangseog
- 발행일
- 2022-10-28
- 학회명
- 2022 International Conference of Asian Marketing Associations
- 개최국가
- 대한민국
- 학회 개최일
- 2022-10-27 ~ 2022-10-29