ScholarWorks@Korea University

Journal of Marketing Research

Journal Title

  • Journal of Marketing Research

ISSN

  • E 1547-7193 | P 0022-2437 | 1547-7193 | 0022-2437

Publisher

  • American Marketing Association

Listed on(Coverage)

JCR1997-2019
SJR1999-2019
CiteScore2011-2019
CC2016-2021
SSCI2010-2021
A & HCI2010
SCOPUS2017-2020

Active

  • Active

    based on the information

    • SCOPUS:2020-10

Country

  • USA

Article List

1 - 6 out of 6 results.

SSCISCOPUS
Home-Tutoring Services Assisted with Technology: Investigating the Role of Artificial Intelligence Using a Randomized Field Experiment

Kim, Jun Hyung; Kim, Minki; Kwak, Do Won; Lee, Sol

ArticleIssue Date2022CitationJOURNAL OF MARKETING RESEARCH, v.59, no.1, pp.79 - 96PublisherSAGE PUBLICATIONS INC
SSCISCOPUS
The Influence of Price Presentation Order on Consumer Choice

Suk, Kwanho; Lee, Jiheon; Lichtenstein, Donald R.

ArticleIssue Date2012CitationJOURNAL OF MARKETING RESEARCH, v.49, no.5, pp.708 - 717PublisherAMER MARKETING ASSOC
SSCISCOPUS
Choice as an End Versus a Means

Choi, Jinhee; Fishbach, Ayelet

ArticleIssue Date2011CitationJOURNAL OF MARKETING RESEARCH, v.48, no.3, pp.544 - 554PublisherAMER MARKETING ASSOC
SSCIAHCISCOPUS
The Effect of Reference Point Diagnosticity on Attractiveness and Intentions Ratings

Suk, Kwanho; Yoon, Song-Oh; Lichtenstein, Donald R.; Song, Sie Yeoun

ArticleIssue Date2010CitationJOURNAL OF MARKETING RESEARCH, v.47, no.5, pp.983 - 995PublisherSAGE PUBLICATIONS INC
SCIESCOPUS
Disposition effects and underlying mechanism in e-trading of stocks

Lee, Hyun-Jung; Park, Jongwon; Lee, Jin-Yong; Wyer, Robert S., Jr.

ArticleIssue Date2008CitationJOURNAL OF MARKETING RESEARCH, v.45, no.3, pp.362 - 378PublisherSAGE PUBLICATIONS INC
SCIESCOPUS
Brand synergy effects in multiple brand extensions

Shine, Byung Chul; Park, Jongwon; Wyer, Robert S., Jr.

ArticleIssue Date2007CitationJOURNAL OF MARKETING RESEARCH, v.44, no.4, pp.663 - 670PublisherSAGE PUBLICATIONS INC
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