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Journal of Marketing Theory and Practice
Journal Title
Journal of Marketing Theory and Practice
ISSN
P
1069-6679 | 1069-6679
Publisher
Association of Marketing Theory and Practice
Listed on
(Coverage)
SJR
2006-2019
CiteScore
2011-2019
SCOPUS
2017-2020
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based on the information
SCOPUS:2020-10
Country
ENGLAND
Article List
1 - 1 out of 1 results.
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The influence of mortality focus on guilt advertising effectiveness
Lee-Wingate, S.N.; Moon, J.Y.; Bose, M.
Article
Issue Date
2014
Citation
Journal of Marketing Theory and Practice, v.22, no.1, pp.103 - 114
Publisher
M.E. Sharpe Inc.
1
BROWSE
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