ScholarWorks@Korea University

아시아마케팅저널

Journal Title

  • 아시아마케팅저널

ISSN

  • P 1598-7868 | 1598-7868

Publisher

  • 한국마케팅학회

Listed on(Coverage)

KCI(Ranking)2009-2019
KCI2006-2021
KCI(Candidate)2003-2005

Active

  • Active

    based on the information

    • KCI(Ranking);KCI;

Country

  • SOUTH KOREA

Article List

1 - 20 out of 40 results.

KCI
Vying with IKEA: HANSSEM’s Competitive Advantage at Marketing Frontier

김상용; Seung Min Lee

ArticleIssue Date2020Citation아시아마케팅저널, v.22, no.2, pp.87 - 98Publisher한국마케팅학회
KCI
Effect of Social Norm on Consumer Demand: Multiple Constraint Approach

Sungjee Choi; 남인우; 김재환

ArticleIssue Date2020Citation아시아마케팅저널, v.22, no.1, pp.41 - 60Publisher한국마케팅학회
KCI
The Synergy Effect of a Corporate-Level Loyalty Program Integration on Customer Equity

Dae-Yun Park; 유시진

ArticleIssue Date2019Citation아시아마케팅저널, v.20, no.4, pp.21 - 47Publisher한국마케팅학회
KCI
Luxury Brand Equity in Online Channel: The Moderating Effect of Brand Trust

현효원; 박정근; 유원상

ArticleIssue Date2019Citation아시아마케팅저널, v.21, no.2, pp.99 - 115Publisher한국마케팅학회
KCI
Pioneering New Markets: A Case study of SevenBräu

유시진; Myung Soo Kang; Minjeong Kim

ArticleIssue Date2019Citation아시아마케팅저널, v.20, no.4, pp.1 - 19Publisher한국마케팅학회
KCI
Ethically Questionable Consumer Behaviors: Korean and American Perspectives

이정기; 샘풀러튼

ArticleIssue Date2019Citation아시아마케팅저널, v.21, no.3, pp.21 - 46Publisher한국마케팅학회
KCI
The Effects of Social Media Advertising on Social Search in China: Evidence from Luxury Brand

XING GAO; 김상용; Da Yeon Kim; 이승민

ArticleIssue Date2019Citation아시아마케팅저널, v.21, no.3, pp.65 - 82Publisher한국마케팅학회
KCI
Strengthening Market Position through Branding “CheongKwanJang” - The Case of Korea Ginseng Corporation

구교령; 김상용; 김석균; 전미나

ArticleIssue Date2018Citation아시아마케팅저널, v.20, no.2, pp.85 - 98Publisher한국마케팅학회
KCI
Differentiated B2B Marketing Strategy of Dongwon Systems, the No.1 Packaging Solution Company in Korea

전미나; 김상용; 이장혁; 구교령

ArticleIssue Date2018Citation아시아마케팅저널, v.20, no.3, pp.1 - 15Publisher한국마케팅학회
KCI
Examining Decision-Making of Participating in Open Innovation Platform: The Case of Biotechnology Industry

손인수; 이종호; 이동원

ArticleIssue Date2018Citation아시아마케팅저널, v.19, no.4, pp.61 - 85Publisher한국마케팅학회
KCI
A Direct Utility Model with Dynamic Constraint

김병연; Takuya Satomura; 김재환

ArticleIssue Date2017Citation아시아마케팅저널, v.18, no.4, pp.125 - 138Publisher한국마케팅학회
KCI
Does the Variance of Customer Satisfaction Matter for Firm Performance?

이은영; 유시진; 이동욱

ArticleIssue Date2017Citation아시아마케팅저널, v.18, no.4, pp.51 - 76Publisher한국마케팅학회
KCI
Impacts of Reward Accrual Effort on Redemption Behavior in a Multi-Vendor Loyalty Program

김지윤; 이장혁; 김상용

ArticleIssue Date2017Citation아시아마케팅저널, v.18, no.4, pp.77 - 98Publisher한국마케팅학회
KCI
Effective Demand Lifting through Pre-Launch Movie Marketing Activities

유시진; 송태호; 이장혁

ArticleIssue Date2016Citation아시아마케팅저널, v.18, no.3, pp.1 - 18Publisher한국마케팅학회
KCI
K-Pop Music Worldwide and Digital Marketing Role in Brazil

Patricia Portugal Marques de Carvalho Lourenco; 김상용

ArticleIssue Date2016Citation아시아마케팅저널, v.17, no.4, pp.63 - 88Publisher한국마케팅학회
KCI
A Case Study of Hyundai Motors: Live Brilliant Campaign for Modern Premium Brand

Myounghwa Choi; Yoonseo Lee; 구교령; 이장혁

ArticleIssue Date2015Citation아시아마케팅저널, v.16, no.4, pp.75 - 87Publisher한국마케팅학회
KCI
Sales People as Emotional Laborers: Psychological And Behavioral Outcomes

박정근; 유원상; Brian Rutherford

ArticleIssue Date2015Citation아시아마케팅저널, v.16, no.4, pp.39 - 57Publisher한국마케팅학회
KCI
Event Valence Matters: Investigating the Moderating Role of Event Valence on Event Markers’ Systematic Effect

Hyejin Lee; 최진희

ArticleIssue Date2015Citation아시아마케팅저널, v.16, no.4, pp.59 - 73Publisher한국마케팅학회
KCI
How much change is optimal when a brand is newly rebranded?

주경희; 여민선; 박상태; 이두희

ArticleIssue Date2014Citation아시아마케팅저널, v.15, no.4, pp.161 - 186Publisher한국마케팅학회
KCI
SNS Effect of the negative event on the Firm Performance: Comparison between Pre and Post SNS media appearance

김상용; 이다은

ArticleIssue Date2014Citation아시아마케팅저널, v.16, no.1, pp.21 - 33Publisher한국마케팅학회
1 2
STATISTICS
Total View :9,856,201
Today View :15,264

RSS_1.0 RSS_2.0 ATOM_1.0

CONTACT US

(02841) 서울특별시 성북구 안암로 14502-3290-1114

COPYRIGHT © 2021 Korea University. All Rights Reserved.

Certain data included herein are derived from the © Web of Science of Clarivate Analytics. All rights reserved.
You may not copy or re-distribute this material in whole or in part without the prior written consent of Clarivate Analytics.

BROWSE

English