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한국창업학회지
ISSN
P 2092-8068
출판사
한국창업학회
국가
SOUTH KOREA
발행 상태
비활성
데이터베이스 수록 정보
KCI 2009-2025 (17년)
KCI 등재 2016-2026 (11년)
KCI 등재후보 2010-2015 (6년)
전체 10건 중 1번부터 10번까지의 결과를 표시합니다.
2025
Article
Overcoming Monotony: How Consumption Matching Increases Appeal for Repeat-Use Products
- Kim, Heejin ;
- Yoon, Song Oh
- 2025-12-02
- Psychology and Marketing
- WILEY
2023
Article
Effects of donation collection methods on donation amount: Nudging donation for the cause and overhead
- Suk, Kwanho ;
- Mudita, Triza
- 2023-04-01
- Psychology and Marketing
- WILEY
2022
Article
What drives preference for the compromise option? Disentangling position-based versus attribute-based effects
- Kim, Jungkeun ;
- Spence, Mark T. ;
- Oppewal, Harmen ;
- Park, Jongwon ;
- Marshall, Roger
- 2022-11
- Psychology and Marketing
- WILEY
Article
It is different than what I saw online: Negative effects of webrooming on purchase intentions
- Chung, Sorim ;
- Cho, Cecile K. ;
- Chakravarti, Amitav
- 2022-01
- Psychology and Marketing
- WILEY
2021
Article
Extending Diderot unities: How cosmetic surgery changes consumption
- Song, Sujin ;
- Gonzalez-Jimenez, Hector ;
- Belk, Russell W.
- 2021-05
- Psychology and Marketing
- WILEY
2015
Article
Dimensions of Luxury Brand Personality: Scale Development and Validation
- Sung, Yongjun ;
- Choi, Sejung Marina ;
- Ahn, Hongmin ;
- Song, Young-A
- 2015-01
- Psychology and Marketing
- WILEY
2012
Article
Brand-Situation Congruity: The Roles of Self-Construal and Brand Commitment
- Sung, Yongjun ;
- Choi, Sejung Marina ;
- Tinkham, Spencer F.
- 2012-12
- Psychology and Marketing
- WILEY-BLACKWELL
Article
It Is a Match: The Impact of Congruence between Celebrity Image and Consumer Ideal Self on Endorsement Effectiveness
- Choi, Sejung Marina ;
- Rifon, Nora J.
- 2012-09
- Psychology and Marketing
- WILEY-BLACKWELL
2008
Article
New media: Mobile advertising and marketing - Introduction
- Taylor, Charles R. ;
- Lee, Doo-Hee
- 2008-08
- Psychology and Marketing
- WILEY-BLACKWELL
Article
Voluntary self-disclosure of information on the internet: A multimethod study of the motivations and consequences of disclosing information on blogs
- Lee, Doo-Hee ;
- Im, Seunghee ;
- Taylor, Charles R.
- 2008-07
- Psychology and Marketing
- WILEY-BLACKWELL