ScholarWorks@Korea University: Park, Cheol

Detailed Information

Park, Cheol (박철)

College of Global Business (Global Business in Division of Convergence Business)

Research Area

Tel 041-860-1566
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Keyword

Korea:15||China:15||TAM:11||eWOM:10||Social media:10||한국:9||중국:9||Internet Marketing:8||SNS:8||온라인 구전:7||eCommerce:7||Internet marketing:7||Movie:6||eBusiness:6||Trust:6||전자상거래:6||소셜미디어:6||Customer engagement:5||Satisfaction:5||Culture:5||중소기업:4||고객만족:4||고객경험:4||이비즈니스:4||Easy of Use:4||온라인 소비자행동:4||인터넷마케팅:4||Online Shopping:4||CSR:4||Usefulness:4||인터넷 마케팅:4||온라인쇼핑:4||Untact:3||Online Consumer Behaviors:3||Brand equity:3||mobile shopping:3||customer experience:3||LIWC:3||Online Experience:3||Flow:3||영화:3||customer engagement:3||SNG:3||Innovativeness:3||Perceived value:3||만족도:3||IT:3||WOM:3||TPB:3||Social Media:3||Cambodia:3||TRA:3||쇼핑동기:3||스마트폰:3||customer satisfaction:3||Online Consumer Behavior:3||USA:3||Job satisfaction:3||신뢰:3||문화:3||Venture:3||Service:3||온라인게임:2||Dental service:2||mobile advertisement:2||literature study:2||구조모형:2||Japan:2||ubiquity:2||Web Navigation:2||Mobile internet service:2||elearning:2||Learning performance:2||Learning Satisfaction:2||호텔산업:2||Social Network Game:2||모바일 쇼핑:2||온라인소비자:2||Small and Medium Sized Company:2||type of advertisement:2||marketing communication:2||이커머스:2||Mogolia:2||IT service:2||Call center:2||Bank:2||Ubiquity:2||Retail tech:2||리뷰:2||Competition:2||Service Satisfaction:2||미국:2||프라이버시 염려:2||사례:2||브랜드 태도:2||characteristics of advertisement:2||Open Market:2||Shopping Motivation:2||Familiarity:2||Mobile shopping service:2||플로우:2||Subjective Norm:2||Facebook:2||Brand:2||Fundraising:2||Perceived Value:2||social enterprise:2||만족:2||culture:2||벤처:2||new media advertisement:2||마케팅커뮤니케이션:2||playfulness:2||COVID19:2||international comparison:2||Review:2||Review Usefulness:2||서비스:2||온라인구전:2||ROA:2||추천의도:2||지각된 가치:2||공유경제:2||smartphone:2||캄보디아:2||소셜네트워크게임:2||Accessibility:2||Corporate Attitude:2||Asia:2||PostSocialist economy:2||ebusiness:2||Customer Interaction:2||IT and Profit:2||Hotel Industry:2||내용분석:2||International marketing:2||Functional attribute:2||로열티:2||지역사회:2||Corporate Social Responsibility:2||ROE:2||매개효과:2||온라인 모금:2||서비스만족:2||Reputation:2||MultiChannel:2||Crossculture:2||KPOP:2||기술수용모델:2||International Comparative study:2||internet marketing:2||shopping motivation:2||e비즈니스:2||Technology Acceptance Model (TAM):2||Corporate Education:2||Live commerce:2||Purchase Intention:2||리뷰 유용성:2||기업규모:2||Corporate Performance:2||Online shopping:2||online community:2||Hedonic value:2||impulse buying:2||온라인 커뮤니티:2||중국 온라인 쇼핑:2||Entrepreneurship:2||Demographics:2||Materialism:2||contextual offer:2||internet shopping:2||마케팅:2||벤처기업:2||GBS(Goal Based Scenario) learning model:2||online review:2||Brand attitude:2||Customer Experience:2||온라인 쇼핑몰:2||Firm size:2||Perceived Risk:2||SingleChannel:2||사회적기업:2||소셜게임:2||Loyalty:2||지속적 이용:2||Case:2||기업이미지:2||UK:2||Perceived Risks:2||open market site:2||Marketing:2||Market Orientation:2||유비쿼터스:2||Contextual Offer:2||ECommerce:2||Online Education:2||리테일 테크:2||Customer Engagement:2||Financial performance:2||브랜드 자산:2||기업성과:2||문헌연구:2||혁신성:2||언어적 특성:1||Review Manipulation:1||ease of use:1||매장 내 특성:1||공간배치와 기능성:1||Tourism contents:1||Chatbot:1||personal innovativeness:1||챗봇:1||개인혁신성:1||기업의 사회적 책임(CSR):1||SNS brand community:1||카트포기:1||Store:1||Literature Review:1||매장:1||소셜 미디어:1||지각된 유용성:1||여성소비자:1||Online community participation:1||각성:1||Mobile vist:1||스타트업:1||모바일 방문:1||온라인광고:1||기부:1||NPO:1||비윤리행위:1||Airline's Strategy:1||의료서비스마케팅:1||online consumer reviews:1||헬스서비스:1||Recommendation:1||Customer Engagement Behavior(CEB):1||product scarcity risk:1||어린이집:1||types of strategic alliance:1||effectiveness of strategic alliance:1||Samasource:1||Microworks:1||Sharing Economy:1||Utility:1||프로모션:1||접근성:1||Weibo:1||eWOM Effect:1||price dependence:1||Equivocation:1||Store Choice Attribute:1||소비가치:1||소비자기만:1||Use Satisfaction:1||이용만족:1||Principle:1||소비자 지식:1||Social Identify:1||Joint Purchasing:1||Image:1||Consumer Loyalty:1||자아 인정:1||smart phone:1||relative advantage:1||aesthetics:1||switching cost:1||continued use:1||online store loyalty:1||온라인게임 행동연구:1||온라인게임진화:1||Shopping value:1||Culture.:1||service characteristic importance.:1||친환경제품:1||환경 속성:1||Marketing Competitiveness:1||서비스전문성:1||광고 태도:1||구매의도:1||국제비교:1||기업가 정신:1||Innovation:1||Value Chain:1||Leapfrogging:1||Online marketing communication:1||Electronic word of mouth (eWOM):1||Direction:1||EMail Marketing:1||marketing campaigns:1||성공:1||판로:1||전문인력:1||Failure:1||Republic of South Korea:1||innovation:1||고객행동분석:1||Ubiquitous:1||Mobile Service:1||국제마케팅:1||온라인 소비자리뷰:1||Online experience:1||Mobile internet:1||explainable artificial intelligence:1||Social Information Influence:1||소셜정보영향력:1||뷰티매장:1||터치 포인트:1||Learn feedbackloop):1||HMR:1||창업자의 딜레마:1||기업역량:1||PLS:1||StimulusOrganismResponse Model:1||마케팅믹스:1||Online Word of Mouth:1||when sales have declined:1||and this ordering method can accumulate customer data:1||a survey was conducted on 317 smart order users:1||Uncertainty avoidance:1||지각된 혜택:1||consumer digital detox tendency:1||engagement:1||문화성향:1||Corporate confidence:1||Customer loyalty:1||ESG활동:1||Digital Finance Service:1||지각된 통제력:1||사용경험:1||CustomertoCustomer Encounter Quality(CCEQ):1||사회적 상호작용 가치:1||informativeness:1||사용편리성:1||의료마케팅:1||Healthcare Services:1||Topic modeling:1||Zeroinflated negative binomial regression:1||사용 용이성:1||Cultural Comparison:1||Selfdetermination theory:1||Consumption motivations:1||Brand Equity:1||Cart avoidance:1||쇼핑지향성:1||구전:1||Donation:1||Campaign Content:1||Customer participation:1||Social interaction:1||고객안전:1||Unethical Behaviors:1||Subjective wellbeing:1||Service Coupon:1||Social Shopping:1||childcare center:1||father participation:1||father participation program:1||아버지:1||아버지대상 프로그램:1||single channel:1||crosscultural study:1||정보접근성:1||모바일인터넷:1||BOP:1||Promotion:1||효용가치:1||Collaborative strategy:1||Customer relations:1||고객관리:1||구매특성:1||Purchase Characteristics:1||정보격차:1||정보공유 성향:1||satisfaction:1||age:1||The US:1||Mobile shopping:1||Prior trust:1||Repurchase:1||판매자 윤리:1||the digital music:1||동반성장:1||Purchase Intention of Game Items:1||사회적 혜택:1||종업원지주회사:1||공동구매:1||Norm:1||Interaction:1||재구매의도:1||Small And Medium Sized Company:1||Social Contribution:1||Concentration:1||사회적 책임:1||emotional attachment:1||evaluation of site attributes:1||Green Consumerism:1||Green Industry:1||Small Business:1||Failure Factor:1||치과의료서비스:1||service satisfaction:1||loyalty:1||광고유형:1||광고특성:1||모바일 광고형태:1||다중집단비교:1||창업성향:1||물질주의:1||Comprehensive Review:1||online shopping:1||Website reputation:1||오픈마켓:1||인터넷 쇼핑몰:1||시장지향성:1||User satisfaction:1||United States of America:1||online catalogues:1||상황기반제공성:1||친화성:1||Ubiqutous:1||전시회:1||고객분석:1||Cooling System:1||Experience Goods:1||Online WOM:1||기업교육:1||자발적 자가격리:1||다양성 추구행동:1||Instore technology:1||Lean Canvas:1||Retail Tech:1||relational dimension:1||Brand Message:1||Online Shopping Mall:1||투자유치:1||Cultural comparison:1||Nonlinear:1||Online Food Subscription Service:1||롱테일:1||Superstar:1||Food and Beverage Service*:1||moderator:1||Power distance:1||소비자 디지털 디톡스 성향:1||Metaverse:1||Privacy Concern:1||이용의도:1||Usage experience:1||라이브 커머스:1||Medical service:1||신속성:1||Corporate philanthropy:1||US:1||Product Type:1||Consumer Attitude:1||민감진료:1||페이크 리뷰:1||리뷰조작:1||Spatial layout and functionality:1||언택트 성향:1||Hedonic motivation:1||Site characteristics:1||지각된 즐거움:1||Arousal:1||Mobile:1||브랜드:1||비영리기관:1||Online campaign:1||성형의료서비스:1||구전 정보량:1||가치 공동창출:1||Health Services:1||모바일서비스:1||Carsharing usage intention:1||sharing intention:1||daycare service:1||SNS(Social Network Service):1||공공부문:1||부모참여:1||점포선택속성중요도:1||제품선택속성중요도:1||Empirical attribute:1||Moderating role:1||information utilization:1||모바일정보:1||전략적 제휴 유형:1||Impact Sourcing:1||지속가능성:1||international development cooperation:1||브랜드 앱 마케팅:1||Branded App Strategy:1||Branded App Marketing:1||차량공유:1||Local community:1||Social value:1||IT(Information technology):1||Online consumer reviews:1||Online contents:1||고객특성:1||Customer Characteristics:1||복지:1||Digital divide:1||연령:1||smart shopper:1||Consumer Deception:1||인터넷쇼핑:1||Social Game:1||아이템구매:1||관계결속:1||Marketing Channel:1||Participation:1||고객로열티:1||Consumer Satisfaction:1||China Online Shopping:1||tribal bond:1||사회 공헌:1||relationship investment:1||하이테크 제품:1||brand personality:1||Online fundraising campaign:1||Competitive altruism:1||Transparency:1||Online game:1||categorization of the clients:1||Environmental Attributes:1||서비스만족도:1||Service Expertise:1||인터넷광고:1||모바일광고:1||Advertising attitude:1||사이트 속성중요도:1||쇼핑행동:1||국제비교연구:1||Importance of Site Attributes:1||Cross Cultural Study:1||Online Game:1||Online review:1||마케팅캠페인:1||consumer response:1||online consumer:1||애로:1||레이저혈당기:1||편재성:1||모바일 환경:1||정보기술응용:1||학습만족도:1||Variety seeking:1||Boredom:1||지루함:1||Review usefulness:1||Hotel:1||매장 내 기술:1||O2O:1||MVP: Minimum Viable Product:1||brand equity:1||관계적 차원:1||Product Involvement:1||Webcare:1||Fresh Food Delivery:1||영화산업:1||Long Tail:1||mobile apps and the expansion of contactless services due to COVID19:1||Social media content:1||Brand management:1||인지된 개인화:1||Government Policy:1||East:1||정부 정책:1||ESG activities:1||Bake:1||기업 신뢰도:1||convenience:1||delivery service:1||Influencer:1||디지털 헬스케어:1||진료유형:1||Digital Healthcare:1||무인 매장:1||Social media. Information Characteristics. Tourism Motivation. Tourism DecisionMaking. PullPush motivation Theory.:1||Content analysis:1||직무만족도:1||Tangible compensation:1||Community commitment:1||Utilitarian motivation:1||홍보:1||온라인마케팅:1||Corporate performance:1||Female consumers:1||Online advertising:1||Blog marketing:1||Social services:1||서비스품질:1||Customer Relation:1||주관적웰빙:1||Mobile services:1||경제적 가치:1||father:1||Multi channel:1||Practical value:1||mobile information:1||innovativeness:1||mobile internet:1||삶의 질:1||정보활용도:1||브랜드 앱:1||Sharing Service:1||Economic value:1||경제적가치:1||사회적가치:1||복수경로:1||Ucinet:1||Social welfare:1||smartphone knowledge:1||tendency to information sharing:1||privacy concern:1||crosscultural research:1||mobile communications:1||Information Control:1||Price Sensitivity:1||Concealment:1||Falsification:1||충성도:1||Consumer protection:1||Information transparency:1||한류:1||관계연결:1||배관재:1||PB Pipe:1||regret:1||모바일 상거래:1||Online Community:1||Compensation:1||의례화:1||social image:1||상대적 이점:1||심미성:1||관계투자:1||감정적 애착:1||온라인 쇼핑몰 속성:1||브랜드개성:1||점포개성:1||online store:1||online store personality:1||Conformity:1||온라인게임 이용자 행동:1||녹색벤처:1||Green Venture:1||서비스재구매:1||Advertising form:1||광고메시지:1||쾌락적 쇼핑가치:1||online consumer behavior:1||information searching:1||온라인 경험:1||IT Industry:1||Campus Service:1||Consumer Susceptibility:1||data imbalance:1||company:1||Marketing communication strategy:1||마케팅 커뮤니케이션 전략:1||Freshcode:1||인지적 차원:1||Review helpfulness:1||Breadth:1||Depth:1||Timeliness:1||출시시기:1||the introverted type has a greater intention to perceive usefulness of smart orders and continuously use them. These results suggest that the customer's personality type should be considered in future customer customization strategies.:1||satisfaction  with  smart  orders  and continuous use intention were studied based on the technology acceptance model (TAM). And it focused on whether there is a difference in personality when using smart orders. For this purpose:1||also:1||환경 임베딩:1||usage time:1||Severity Index:1||코로나19:1||결정 통제력:1||놀이성:1||Subjective Wellbeing:1||Medical Digital Transformation:1||Machine learning:1||Fake Review:1||and similarity with other customers:1||다른 고객과의 유사성:1||관광 콘텐츠:1||해석수준이론:1||chatbot’s personality:1||챗봇수용의도:1||Worklife balance:1||Innovation performance:1||SNS brand community experience:1||Purchase intention:1||Restaurant:1||구전분산:1||Online Shopping mall:1||VisitDepth:1||온라인커뮤니티 참여도:1||소기업:1||Value creation:1||구전방향:1||cosmetic surgery services:1||Value Cocreation:1||Resources:1||Employee satisfaction:1||Social Commerce:1||Purchasing Intention:1||social value:1||카셰어링 이용의도:1||사회서비스:1||아버지참여:1||건강가정지원센터:1||product selection attribute importance:1||customer commitment loyalty:1||strategic alliance:1||sustainability:1||randed Application:1||공유서비스:1||숙박:1||이유식:1||스마트폰 지식:1||Mobile Shopping:1||Knowledge:1||Smartphone:1||Recovery effort:1||사후노력:1||the digital music distribution:1||저작권:1||Continuous Usage Intention:1||Market Dominance:1||consumer knowledge:1||Shared Values:1||Mobile Phone:1||규범:1||자아 실현:1||norm:1||지속 가능 경영:1||online store elements:1||경쟁적 이타주의:1||Online game behavior research:1||녹색성장:1||Green Growth:1||Marketing Performance:1||Hedonic Shopping Value:1||정보기술수용:1||온라인 소매:1||Venture Industry:1||Industrial Competitiveness:1||가치사슬:1||혁신:1||Search goods:1||일본:1||고객반응률:1||credit card:1||조명기기:1||New Product Development:1||U서비스:1||Invisibility:1||Service attribute:1||코로나바이러스:1||Decision making:1||Touch point:1||Business Model Canvas:1||BML(BuildMeasure:1||emotional dimension:1||cognitive dimension:1||Investment:1||Marketing Mix:1||“smart orders” have recently been activated in the food and beverage service. Even in recent years:1||enabling effective customized services in the future.  In  the  present  study:1||and the hypothesis was verified by structural equation model analysis. Perceived benefits had a significant effect on satisfaction:1||Hotel industry:1||food subscription economy:1||Vaccination:1||문화비교:1||디지털 금융서비스:1||고객 간 접점품질(CCEQ):1||주관적 웰빙:1||rapidity:1||국가문화 차원:1||부정적 감정표현:1||National Culture Dimension:1||Negative Emotional Expression:1||Curation Shopping:1||SNS Posting Type:1||Product Attitude:1||원격진료:1||이주이론:1||PullPushMooring:1||의료플랫폼:1||Contents marketing:1||Linguistic Characteristics:1||Customer experience:1||다른 고객:1||Construal level theory:1||Shopping orientation:1||경험구성차원:1||Revisit:1||Owned Media:1||Startup:1||캠페인 콘텐츠:1||Aviation Service:1||Service Quality:1||정보유형:1||Social Dating:1||고객인게이지먼트행동(CEB):1||투입자원:1||플랫폼접근성:1||Coupon Validity Period:1||Sharing economy:1||social service:1||고객참여:1||자녀양육:1||dental service:1||quality of life:1||전략적제휴:1||Social Innovation:1||Satisfaction of Branded App:1||Cooperation strategy:1||CSV(Creating Shared Value).:1||Online community:1||사회인식:1||Social Cognition:1||Social networking sites:1||Overconfidence:1||Internet Shopping:1||MultiComplex Shopping Mall:1||복합쇼핑몰:1||Mobile marketing:1||Perceived deception:1||소비자보호:1||사전신뢰:1||음원유통:1||Social network game:1||cyber item:1||실용적 혜택:1||유통망:1||코스닥:1||PB파이프:1||mobile commerce:1||후회:1||공동체 규범:1||경험비교:1||Online Store Attributes:1||ritualization:1||Congruity:1||사례연구:1||사회적 이미지:1||온라인 기부:1||투명성:1||Online game user behavior:1||Cultural study:1||service utility value:1||Green Marketing:1||Mobile advertising type:1||Multigroup Analysis:1||몽골:1||인구통계변수:1||Technology Acceptance Model:1||정보검색:1||지각위험:1||email Marketing:1||온라인유통:1||타게팅:1||KSF:1||Mandatory adoption:1||Customer Satisfaction:1||발명품:1||e러닝:1||학습성과:1||machine learning:1||purchase conversion:1||Mediating Effect:1||Beauty store:1||감정적 차원:1||엔젤투자:1||SME:1||슈퍼스타:1||With the development of IT:1||Cross cultural studies:1||subscription economy type:1||perceived benefit:1||perceived personalization:1||식품구독경제:1||구독경제 유형화:1||environment embedding:1||백신 접종:1||Decisional Control:1||Usage Intention:1||Social Interaction value:1||의료서비스:1||배달서비스:1||정보제공성:1||Impression Management Theory:1||헬스케어 서비스:1||채널전환:1||고객인게이지먼트:1||재무성과:1||Job Satisfaction:1||Firm Size:1||China and Korea:1||eWOM Variance:1||경쟁사:1||eWON:1||Dimension of Experience:1||조절효과:1||Customer Retention:1||소유미디어:1||획득미디어:1||블로그 마케팅:1||Professional shoppingmall:1||Relationship:1||서비스대응:1||medical services:1||고객노력:1||소셜데이팅:1||Turnover intention:1||Customer orientation:1||Hierarchical linear modeling:1||Discount Rate:1||Time Pressure:1||consumer innovativeness:1||store selection attribute importance:1||channel switching behavior *:1||customer orientation:1||information accessibility:1||국제개발협력:1||브랜드 앱 전략:1||협력전략:1||단수경로:1||유씨아이 넷:1||Mobile Information:1||gender:1||Social Network Site:1||웨이보(微博):1||mobile marketing:1||Impulse Buying:1||Information Manipulation:1||Consumption Value:1||SelfEfficacy:1||Ecommerce:1||Deception:1||정보투명성:1||Hanryu:1||대중음악:1||음원가격:1||재상장:1||KOSDAQ:1||충동구매:1||참여:1||브랜드이미지:1||온라인점포 속성:1||부족적 유대감:1||상호의존:1||interdependence:1||self fulfillment:1||Hightech product:1||전환비용:1||동조:1||Utilitarian value:1||Environmentally Friendly Products:1||그린 마케팅:1||서비스신뢰도:1||제품유형:1||실용적 쇼핑가치:1||Utilitarian Shopping Value:1||SEM:1||기업태도:1||종합적 고찰:1||Adoption:1||online retail:1||Experience goods:1||Success:1||Mobile technology:1||Perceived loss of control:1||웹탐색행동:1||perceived risks:1||재이용의도:1||구전의도:1||컴퓨터:1||IT산업:1||쿨링시스템:1||Word of Mouth:1||온라인교육:1||GBS 학습모델:1||Mcommerce:1||LIWC 분석:1||의사결정:1||언택트:1||Lean Startup:1||Website Feature:1||Performance:1||분위회귀분석:1||Mobile App:1||subscription motivation:1||개인 맞춤 추천:1||personalized recommendations:1||West:1||인상관리 이론:1||의료 디지털 트랜스포메이션:1||Telemedicine:1||store characteristics:1||Unmanned store:1||Film Industry:1||Experiential attribute:1||eWOM Valence:1||Online Marketing:1||구전방향성:1||페이스북:1||Earned Media:1||지속적 이용의도:1||Perceived usefulness:1||Perceived pleasure:1||Continuous use intention:1||Online wordofmouth:1||모바일:1||키워드광고:1||Keyword advertising:1||항공서비스:1||고객관계:1||content analysis:1||Customer Effort:1||Platform Accessibility:1||Royalty:1||평판:1||Employee orientation:1||economic value:1||사회적 가치:1||제품희소성위험:1||공유의도:1||participation of parents:1||경로전환행동:1||shoppingmotivation:1||customer satisfaction customer trust:1||전략적 제휴 효과:1||community:1||브랜드 앱 만족도:1||Baby food:1||공유가치창출:1||워드 클라우드:1||Word Cloud:1||Social game:1||비교연구:1||CrossNational:1||비교 문화적 연구:1||성별:1||Propensity to share information:1||Privacy concerns:1||점포선택속성:1||Impulse buying:1||Service failure:1||쾌락적 혜택:1||국가이미지:1||need for approval:1||Differentiation:1||점포 로열티:1||기부관여도:1||Online donation:1||Involvement of donation:1||친환경 소비:1||녹색산업:1||마케팅경쟁력:1||애로요인:1||마케팅 성과:1||Customer Trust:1||뉴 미디어 광고:1||Advertising message:1||영국:1||Shopping Behavior:1||E:1||산업경쟁력:1||leapfrogging:1||친숙성:1||신용카드:1||e마켓플레이스:1||Perceived market performance:1||Chisquare difference test:1||BusinesstoBusiness (B2B) transaction:1||uService:1||모바일 인터넷 서비스:1||신상품개발:1||Computer:1||기술수용모형:1||UService:1||Consumer value:1||Voluntary Selfquarantine:1||hotel:1||고객 인게이지먼트:1||Retail Management:1||Social media content characteristics:1||Chatbot‘s service quality:1||챗봇서비스 품질:1||Linguistic Style:1||벤처투자:1||Topicconsistency:1||Source credibility:1||Subscription Economy:1||Smart Order:1||Personality Type:1||the number of orders made by smart orders has been steadily increasing:1||satisfaction had a significant effect on continuous use intention. There is a significant disparity between introvert and extrovert type. As a consequence:1||metaanalysis:1||Cultural constructs:1||구독동기:1||situated cognitive theory:1||엄격성 지수:1||Corporate size:1||고객 충성도:1||베이커리:1||Competitive mediation:1||Perceived Control:1||Playfulness:1||Curvilinear effects:1||Cue utilization theory:1||Experimental Study:1||Mediation Effect:1||Channel Switching:1||

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