ScholarWorks@Korea University: CHOI, Sejung Marina

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CHOI, Sejung Marina (최세정)

School of Media & Communication

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Tel 02-3290-2255
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Anthropomorphism:3||인공지능 스피커:3||만족도:3||Smart speaker:3||Satisfaction:3||corporate social responsibility:2||Metaverse:2||스마트 스피커:2||음성인식 플랫폼:2||인공지능:2||brand personality:2||Uses and Gratification Theory:2||지속사용의도:2||이용 동기:2||AI:2||지속이용의도:2||Social networking sites:2||Korea:2||소비자 반응:2||지각된 가치:2||Selfies:2||사물인터넷:2||Narcissism:2||HMD:2||메타버스:2||Chatbot:2||기술수용모델:2||Corporate social responsibility:2||CASA:2||issue congruence:1||구매의도:1||Technology Acceptance Model (TAM):1||노인 문제:1||Silver surfer:1||Selfdisclosure:1||Personality:1||UTAUT2:1||Virtual Reality:1||VR 디바이스:1||기술수용:1||corporate associations:1||congruence effect:1||IoT:1||Wearable device:1||외생적 위험:1||내생적 위험:1||humancomputer interaction:1||검색광고 규제:1||Retargeted advertising:1||Advertising avoidance:1||Web site reputation:1||privacytrustbehavioral intention model:1||의인화:1||Shortform Video:1||Expanded Technology Acceptance Model(ETAM):1||congruence:1||Virtual Worlds:1||morality:1||이용의도:1||CASA 패러다임:1||CASA paradigm:1||독거노인:1||Message Type:1||Crisis type:1||Internet of Things(IoT):1||Continuance intention of use:1||brandselfie:1||Social media:1||Selfie:1||VR:1||3screen • single source panel • total ad exposure • total ad reach • optimization • optimized budget allocation:1||apology strategy:1||corporate ability:1||Selfpresentation:1||Selfieposting:1||검색서비스:1||검색광고:1||corporate advertising:1||crisis type:1||expectation confirmation model (ECM):1||trust:1||Advertising Appeals:1||Advertising Strategy:1||브이로그:1||Consumer Responses:1||Virtual Experience:1||Continued use intention:1||Perceived Correlation:1||Behavioral Intention:1||AI 스피커:1||실버서퍼:1||AI speaker:1||Consumer perception:1||Artificial intelligence speaker:1||Artificial intelligence:1||자기조절초점:1||WOM intention:1||technology acceptance:1||N스크린 • 싱글소스 패널 • 통합 광고 노출 • 최적화 • 광고비 최적 배분:1||Extrinsic risk:1||expected interactivity:1||perceived interactivity:1||Adcontext congruence:1||evaluative tone:1||corporate crisis:1||selfbrand congruity:1||selfconstrual:1||banner advertising:1||인지된 개인화:1||curation shopping:1||postadoption behaviors:1||노인:1||Loneliness:1||Usergenerated Media:1||YouTube:1||consumer response:1||가상경험:1||이용과 충족이론:1||인지된 연관성:1||이용과 충족 이론:1||Artificial Intelligence (AI) speaker:1||AI 스피커 평가:1||노인 사용자:1||혁신성:1||Innovativeness:1||충성도:1||Perceived Values:1||Theory of planned behavior (TPB):1||Facebook advertising:1||perceived advertising values:1||Perceived value:1||웨어러블 기기:1||프라이버시 계산 모형:1||cultural studies:1||Online advertising:1||Personalized advertising:1||Privacy concern:1||China:1||모바일 쇼핑:1||continued use intention:1||technology adoption model (TAM):1||외로움:1||인게이지먼트:1||Evaluations for AI speaker:1||Mobile Shopping:1||Corporate crisis:1||CSR motives:1||narcissism:1||materialism:1||social networking sites:1||Social connection:1||Virtual reality:1||혁신저항:1||이모티콘:1||Social networking sites (SNSs):1||social network sites:1||United States:1||individualism:1||scale development:1||Smart advertising:1||AI curation:1||need for cognitive closure:1||travel apps:1||Intention of continued use:1||TikTok:1||유튜브:1||product type:1||아바타:1||competence:1||정보검색의도:1||고령 사회:1||Selfregulatory focus:1||Electronic wordofmouth:1||Emoticons:1||Usage Motives:1||User Loyalty:1||Motivation:1||Privacy calculus:1||Intrinsic risk:1||Communication:1||Advertising regulation:1||culture:1||individualismcollectivism:1||Crosscultural:1||OTT • Online Video Platforms • Online Video Advertising • Advertising Values • Advertising Attitude • Continued Use Intention:1||큐레이션 쇼핑:1||개인화 광고:1||personalization level:1||privacy protection:1||Elderly:1||광고 전략:1||자기결정성 이론:1||Avatar:1||가상세계:1||이용동기:1||Social Media Advertisement:1||Elderly user:1||Congruence:1||구전의도:1||모바일 인스턴트 메신저(mIM):1||Mobile Instant Messenger:1||corporate crisis issues:1||social networking services:1||collectivism:1||Search engine:1||이용자 인식:1||온라인 광고규제:1||Advertising value:1||EWOM:1||Social relationship:1||종결 욕구:1||Continued Use Intention:1||Engagement:1||이용자 특성:1||소셜미디어 광고:1||crisis:1||Aging society:1||Agent:1||Voicebased platform:1||Continued use intention.:1||Big Five:1||VR device:1||VR headset:1||Consumer:1||가상현실:1||crisis communication strategies:1||excuse strategy:1||Keyword advertising:1||User perception:1||Social situation:1||advertiser credibility:1||productWeb site congruency:1||OTT • 온라인 동영상 서비스 • 온라인 동영상 광고 • 광고가치 • 광고 태도 • 지속 이용 의도:1||perceived security:1||technology proficiency:1||AI (artificial intelligence) speaker:1||Vlog:1||corporate motives:1||관계성 욕구:1||Selfdetermination Theory:1||Relatedness Needs:1||Usage Motivation:1||

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