ScholarWorks@Korea University: Yoo, Shi Jin

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Yoo, Shi Jin (유시진)

Korea University Business School (Department of Business Administration)

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Tel 02-3290-2827
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Marketing strategy:2||기업가치:2||Game theory:2||Firm Value:2||Loyalty Program:2||Word of mouth volatility:1||Craft beer:1||Brand communication:1||Channel competition:1||구전효과:1||CLV:1||광고투자:1||광고투자 변동성:1||MarketingFinance Interface:1||Customer lifetime value:1||Strategic orientation:1||Firm performance:1||Binggrae a Café la:1||sales inertia coefficient:1||Crossbuying:1||Viral marketing:1||Product performance:1||corporate social responsibility:1||indulgent versus constraint culture:1||Servitization:1||WOM Generation:1||WOM Effects:1||Social Networks:1||구전:1||Return on marketing investment:1||라면 시장:1||brandspecific characteristics:1||Spending limit:1||Social media:1||Customer equity:1||Customer Acquisition:1||Partnership:1||Variance of Customer Satisfaction:1||Time series models:1||보상된 구전:1||Catering industry:1||신시장 개척 차례:1||판매관성계수:1||Deal proneness:1||User engagement:1||Advertising budget:1||Beer industry:1||Vector autoregression model:1||New product development:1||기업성과:1||Pulmuone:1||Fresh ramen:1||풀무원:1||Electronic word of mouth:1||Box office:1||value relevance:1||Corporate financial performance:1||Distribution of Customer Satisfaction:1||Advertising effect:1||Firm value:1||New Product Marketing:1||Multivendor loyalty program:1||Risk:1||Consumer trend:1||corporate social performance:1||culture:1||Customer Satisfaction:1||Firm Performance:1||Word of mouth:1||WordofMouth:1||마케팅재무 인터페이스:1||Promotions:1||광고효과:1||전략적 지향성:1||Ramen:1||market response model:1||Korea:1||Movie industry:1||market value of equity:1||Strategic emphasis:1||Timeseries analysis:1||Product differentiation:1||Customer Equity:1||Customer Retention:1||Crossselling:1||Service lifecycle:1||사회연결망:1||Point redemption behavior:1||RFM:1||New market development:1||생라면:1||market share:1||브랜드 속성:1||시장점유율:1||Brand dispersion index:1||: Seeded marketing:1||Resource allocation:1||Competitive reaction volatility:1||Competitive reaction:1||Motion picture industry:1||Rewarded WOM:1||구전발생:1||Advertising Volatility:1||South Korea:1||RTD Coffee:1||시장반응모형:1||Instagram:1||

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