ScholarWorks@Korea University: KIM, SANG YONG

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KIM, SANG YONG (김상용)

Korea University Business School (Department of Business Administration)

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Tel 1956
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Awareness:3||China:3||WOM:3||schema theory:2||similar extension:2||Export Intensity:2||advertising effect:2||CRM:2||brand attitude:2||Government Export Marketing Assistance Programs:2||Direct Exports:2||Customer Lifetime Value:2||Economic Benefit:2||Customization Benefit):2||mismatch:2||CRM Benefit(Social Benefit:2||Psychological Benefit:2||pricing strategy:2||brand extension:2||Korea:2||VIP Marketing:2||selfimage congruence:2||Customer Relationship Management:2||Customer Equity:2||Hotel Service Marketing:2||difficult extension:2||Usage:2||loyalty programs:2||Repurchase:2||color incongruity:2||incongruitysalience:2||Orientations for Overseas Market:2||Technological environment:1||공유선호정도:1||Sharing Economy Service:1||Factors of Satisfaction in Sharing Economy Service:1||Furniture Industry:1||spillover:1||경쟁(competition):1||Longterm Orientation Strategy:1||competitor structure:1||market expansion strategy:1||Retained Customer Equity:1||marketing capability:1||뮤지컬:1||가격차별화:1||perceived risk:1||Negative event:1||Competitive advantage:1||Strategic orientation:1||Competition type:1||Customer lifetime value:1||AJ렌터카:1||Average Redemption Unit size:1||Binggrae a Café la:1||Crossculture:1||consumer needs:1||광고효과(advertising effect):1||연쇄 활성화 모형(the spreading activation model):1||Corporate Social Responsibility:1||Purchase Intention:1||Involvement:1||Crossbuying:1||brand activism:1||social media marketing:1||Star rating:1||경험고객:1||Preference for sharing:1||Database of Residents:1||단기적 성과 지향:1||B2B marketing:1||customer centric mindset:1||temporal distance:1||CrossCounty Differences:1||Perceived Quality:1||SNS:1||CAR Analysis:1||Marketing Accountability:1||고객만족:1||Advertisement:1||Consumer health information:1||연상 네트워크 이론(the associative network theory):1||제조난이도:1||지각된 품질:1||Spending limit:1||consumers&apos:1||active reaction:1||Customer review:1||Topic modeling:1||paid loyalty programs:1||brand status:1||게임 이론(Game Theory):1||Game Theory:1||Customer Acquisition:1||Dongwon Systems:1||더블캐스팅:1||Perceived Risk:1||selfconstrual:1||Growth Rate:1||Effort Level:1||Points Redemption Behavior:1||socialaffiliation value:1||East Asia:1||Marketing:1||컬러:1||the spreading activation model:1||Postshow:1||Online consumer behavior:1||Deal proneness:1||taking stands on public issues:1||소유권:1||Channel Diversification:1||sunk cost effect:1||customer loyalty:1||Rivalbenefiting effect of advertising:1||Guanxi:1||Korea Ginseng Corporation:1||goalgradient hypothesis:1||Firm Growth:1||innovation capability:1||institutions:1||스타마케팅:1||Mobile SNSs:1||Event Study:1||Entry mode:1||Marketing capability:1||소진 행동(Redemption Behavior):1||Loyalty Program:1||연관(association):1||브랜드 확장:1||유사성:1||Preshow:1||Atshow:1||Corporate Image:1||Sentiment analysis:1||Marketing efficiency:1||Data envelopment analysis (DEA):1||Experienced Customer:1||Ownership:1||free loyalty programs:1||zeroprice effect:1||장기적 성과 지향:1||고객 획득:1||Shortterm Orientation Strategy:1||Competition:1||Market entry strategy:1||Temporal construal theory:1||reward description:1||Music Promotion:1||Brazil:1||Musical:1||double casting:1||Channel strategy:1||Customer segmentation:1||렌터카산업:1||소진 속도(Redemption Speed):1||Locally Weighted Regression):1||New Product Marketing:1||consumer values:1||selfdirect value:1||Eastern Europe:1||불일치:1||브랜드 태도:1||Perceived risk:1||카테고리 확장:1||가격전략:1||Textual analysis:1||Multivendor loyalty program:1||publicissue post:1||Customergenerated evaluation information:1||Onlineplatform based market:1||Showrooms:1||Social search:1||Luxury brands:1||relationship marketing:1||Subbranding strategy:1||strategic fit:1||price discrimination:1||Perceived Usefulness:1||Trialability:1||Firm Performance:1||KB Rockstar:1||Rental Car Industry:1||Customer Satisfaction:1||국소가중 회귀(Locally Weighted Regression):1||Redemption Speed:1||the associative network theory:1||Trade shows:1||Visual information:1||Twitter:1||Strategic alliance:1||Strategic emphasis:1||공유경제서비스 만족요인:1||reward timing:1||고객관계관리:1||고객 유지:1||Customer Retention:1||CheongKwanJang:1||packaging industry:1||Newly Acquired Customer Equity:1||KPop:1||Intercultural Communication:1||star marketing:1||New Technology Adoption Process:1||Food:1||Trust:1||Retail banking:1||서비스:1||AJ Rent a Car:1||Service Management:1||노력 수준(Effort Level):1||Uzbekistan:1||Government regulation:1||association:1||Internet banking:1||Performance:1||Textual information:1||Brand dispersion index:1||공유경제서비스:1||Human Services:1||Social media advertising:1||foreigninvested enterprises:1||entry type:1||Brand extension strategy:1||Digital Marketing:1||hedonic value:1||Health:1||로열티 프로그램(Loyalty Program):1||FIFO(First In First Out):1||RTD Coffee:1||Russia:1||Prescription drugs:1||소비자 자아일치성:1||Previous experience:1||태도:1||

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