ScholarWorks@Korea University: Lee, Jong Ho

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Lee, Jong Ho (이종호)

Korea University Business School (Department of Business Administration)

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Tel 2821
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Personalization:3||Cognitive control:3||private label:3||PCR:2||trust:2||selfregulation:2||mediating effect:2||Behavioral control:2||Principal Component Regression:2||Partial Least Squares:2||PLSR:2||PLS Regression:2||creativity:2||SEM:2||singular value decomposition:2||PLS:2||디자인 경영:2||affect:2||Technological environment:1||Synergy effects:1||personalized promotion:1||International brand:1||IT infrastructure:1||switching cost:1||B2B relationship:1||Formal control:1||Social control:1||Advertising industry:1||Design management:1||extended brand:1||확장브랜드:1||brand communities:1||창의성:1||구매의도:1||혼합효과모형.:1||Viral marketing:1||Wordofmouth:1||System sophistication:1||Process innovation:1||consumer control:1||cognitive control:1||Social presence:1||Convergent Products:1||블루오션:1||Expressive function:1||Instrumental function:1||parent brand:1||유통업체 브랜드:1||Online shopping:1||purchase intention:1||전이:1||Homophily:1||Prior ties:1||가치제안:1||替代决策的数量:1||Heuristic processing:1||branding:1||정서:1||자기조절능력:1||Data Mining:1||데이터마이닝:1||이항반응변수:1||Assortativity:1||Web:1||Fashion Advertising:1||Luxury Advertising:1||Sales assistants:1||behavioral control:1||Alliance experience:1||Privacy risk:1||Intimacy:1||New product development:1||Kano Model:1||Global marketing strategy:1||Globalization:1||브랜드 확장:1||启发式处理:1||Ad exposure:1||Classification Analysis:1||Premium Private Labels:1||Telepresence:1||Augmented reality:1||Marketing efficiency:1||Data envelopment analysis (DEA):1||Marketing innovation:1||Brand localization:1||International marketing strategy:1||open innovation:1||New media:1||brand extension:1||perceived fit difference:1||모브랜드:1||Decision availability:1||emotions:1||구조방정식:1||transference:1||Social network:1||egodepletion theory:1||Licensing:1||Personalized email message:1||Technology attractiveness:1||sales force automation:1||sophistication of SFA systems:1||system implementation:1||广告露出:1||Number of decision alternatives:1||매개모형검증:1||분류분석:1||Sales force automation systems:1||Financial services industry:1||Chatbots:1||Strategic alliance:1||Strategic emphasis:1||Product innovation:1||Life sciences:1||biotechnology industry:1||Environmental dynamism:1||Buyer lockin:1||Value proposition:1||적합도 인식 차이:1||network theory:1||Binary Response Variable:1||Mixed effects Model.:1||Organizational innovation:1||CEO equity incentives:1||혁신적인 제품전략:1||3G technology:1||Crosscultural research:1||INNOCEAN Worldwide:1||포지셔닝 전략:1||Positioning Strategy:1||决策可能性:1||网上购物:1||신뢰:1||Strategic information systems:1||Perceived Luxuriousness:1||AR (Augmented Reality):1||

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