ScholarWorks@Korea University: Yoon, Song Oh

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Yoon, Song Oh (윤성아)

Korea University Business School (Department of Business Administration)

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Tel 2829
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Variety seeking:3||Prominence effect:2||조절초점:2||Attribute importance:2||Compromise effect:2||construal level theory:1||Temporal distance:1||prediction specificity:1||소비자 특성:1||purchase volume:1||할인크기:1||목표예열:1||Culture:1||Evaluation task:1||비교광고:1||상표선택:1||prediction:1||다양성추구:1||인구통계 변수:1||가구 특성:1||Attribute weights:1||할인빈도:1||Discount frequency:1||Uniformity:1||service expectations:1||Solicitation amount:1||광고 색상:1||Ad Colors:1||Supplybased Scarcity:1||제품의 시각적 제시:1||제품 고정관념:1||Diversification:1||Alternativebased:1||decision making:1||구매행동:1||Demographic characteristics:1||상점선택:1||Store choice:1||Consumer evaluation:1||현저성 효과:1||컨조인트 분석:1||context effects:1||range effects:1||수량 희소성:1||black and white ads:1||brand stereotype:1||Attributebased:1||deliberation:1||Consumption volume:1||interpurchase time:1||은유적 표현:1||Group influence:1||Conformity:1||frequency effects:1||diagnosticity:1||market research:1||task effects:1||Comparative advertising:1||Consideration set:1||고려상표군:1||Donation decision:1||Reference dependence:1||Regulatory Focus:1||흑백광고:1||구체적 정보해석:1||Categorization:1||Varietyseeking:1||Purchase behavior:1||제품 소비량:1||평균 구매량:1||basket size:1||체현 인지:1||심리적 거리:1||속성중요도:1||Evaluability Effect:1||judgments:1||intentions:1||광고 메시지:1||공급 희소성:1||제품 이미지:1||Category labels:1||Decision process:1||Selfregulatory focus:1||Goal:1||다양성 추구:1||위험추구 성향:1||Regulatory focus:1||Embodied cognition:1||소비자평가:1||Brand choice:1||Demandbased Scarcity:1||추상적 정보해석:1||Decision weight:1||prediction accuracy:1||구매시간 간격:1||Discount depth:1||Goal priming:1||평가 과업:1||customer satisfaction:1||Anchoring effect:1||product visual presentation:1||product color presentation:1||컬러광고:1||Variety perception:1||Choices in context:1||Context effect:1||Attraction effect:1||decision under uncertainty:1||Household characteristics:1||Decision task:1||Risk taking:1||Metaphoric expression:1||Psychological proximity:1||평가가능성 효과:1||Conjoint analysis:1||consumer experience:1||Target amount:1||Ad message:1||

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