ScholarWorks@Korea University: Park, Chan Su

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Park, Chan Su (박찬수)

Korea University Business School (Department of Business Administration)

Research Area

Tel 1947
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Keyword

Advertising:3||Keyword Searches:2||Sales:2||Arousal:2||Contextual factors:2||Koyck Model:2||TwoStage Mode l:2||Information Search:2||customer dissatisfaction:1||SelfRegulatory Focus:1||Experiment:1||influencers:1||고급 컨셉트:1||실용재:1||템포:1||Expectation:1||기대:1||repurchase intention:1||고객만족:1||재구매의도:1||브랜딩:1||코익 모형:1||정보 탐색:1||다항 회귀:1||utilitarian goods:1||전문성:1||Switching intentions:1||Hedonic benefit:1||자아조절초점:1||브랜드 수식어:1||자동차:1||brands:1||branding:1||brand equity:1||브랜드:1||2단계 모형:1||selfimage congruity:1||고객만족도 조사:1||Mood:1||hedonic goods:1||배경 음악:1||효용적 편익:1||2요인 이론:1||브랜드 자산:1||브랜드 확장:1||indirect measure:1||자아이미지 일치성:1||직접 측정:1||상황적 요인:1||Customer satisfaction survey:1||전환 의도:1||Customer delight:1||고객기쁨:1||고객불만족:1||Assimilationcontrast effect:1||리뷰:1||polynomial regression:1||direct measure:1||기분:1||환기:1||expertise:1||prestige concept:1||쾌락재:1||쾌락적 편익:1||조절초점:1||Brand Modifier:1||Automobile:1||brand extensions:1||review:1||간접 측정:1||Surprise:1||Utilitarian benefit:1||놀라움:1||customer satisfaction:1||2factor theory:1||판매:1||각성 수준:1||Tempo:1||regulatory focus:1||Customer satisfaction:1||Survey:1||Brand Extension:1||Brand Breadth:1||Product Number:1||키워드 검색:1||광고:1||인플루언서:1||Background music:1||

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Keyword

BROWSE