모바일 쇼핑에서 충동구매와 후회감에 영향을 미치는 요인: 정보통제력, 가격민감도, 과잉확신을 중심으로Factors Influencing Impulsive Buying and Regret in Mobile Shopping: Perceived Information Control, Price Sensitivity, and Overconfidence
- Other Titles
- Factors Influencing Impulsive Buying and Regret in Mobile Shopping: Perceived Information Control, Price Sensitivity, and Overconfidence
- Authors
- 박철; 김인규
- Issue Date
- 2014
- Publisher
- 한국인터넷전자상거래학회
- Keywords
- e-Commerce; Mobile Shopping; Impulse Buying; Information Control; Price Sensitivity; Overconfidence
- Citation
- 인터넷전자상거래연구, v.14, no.6, pp.201 - 217
- Indexed
- KCI
- Journal Title
- 인터넷전자상거래연구
- Volume
- 14
- Number
- 6
- Start Page
- 201
- End Page
- 217
- URI
- https://scholar.korea.ac.kr/handle/2021.sw.korea/100062
- ISSN
- 1598-1983
- Abstract
- Recently, mobile shopping has been paid attention to in e-commerce. Schwartz(2012) suggested mobile shopping is impulse economy. Although mobile shopping has many merits for consumer, there is problem of impulse buying due to the lack of information on limited screen of mobile phone. Therefore, a comprehensive model of impulsive buying of mobile shopping was developed and verified in the study. The model consisted of perceived information control, price sensitivity, overconfidence of information, impulse buying, and regret of buying. A online survey in which 218 consumer responded was performed to test hypotheses. As results, perceived information control affected price sensitivity and overconfidence of information, and they affected impulse buying, The more impulse buying, the higher regret of buying is. As impulse buying is bad not only consumer but also company, mobile shopping site should make effort not to stimulate consumer's impulse desire for purchase. Implication and further studies were suggested in the conclusion.
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Collections - College of Global Business > Global Business in Division of Convergence Business > 1. Journal Articles
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