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해양리조트 이용객의 지각가치, 선택속성, 고객만족, 재방문의도 간의 관계Relationship of Perceived Value, Selection Attributes, Customer Satisfaction and Re-visitation Intentions in Marin Resort Users
- Other Titles
- Relationship of Perceived Value, Selection Attributes, Customer Satisfaction and Re-visitation Intentions in Marin Resort Users
- Issue Date
- 2014
- Publisher
- 한국스포츠학회
- Keywords
- marin resort; perceived value; selection attributes; customer satisfaction; re-visitation intentions
- Citation
- 한국스포츠학회, v.12, no.3, pp.313 - 323
- Indexed
- KCI
OTHER
- Journal Title
- 한국스포츠학회
- Volume
- 12
- Number
- 3
- Start Page
- 313
- End Page
- 323
- ISSN
- 1738-3250
- Abstract
- This research aims to investigate the structural relationship in perceived value, selection attributes, customer satisfaction and re-visitation intentions of marin resort users. The subjects were selected by the convenience sampling method. They were composed of 345 people who have ever been at marin resort. Frequency, reliability, corelation, confirmatory factor analysis, and structural equation modeling were conducted by using SPSS 18.0 and AMOS 18.0. The significance level of all tests was p<.05. Main findings were as follows: First, perceived value had a positive effect on customer satisfaction(p<.001). Second, selection attributes had a positive influence on customer satisfaction(p<.001). Finally customer satisfaction had a positive influence on re-visitation intentions(p<.001).
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