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When does multitasking facilitate information processing? Effects of Internet-based multitasking on information seeking and information gainWhen does multitasking facilitate information processing? Effects of Internet-based multitasking on information seeking and information gain
- Other Titles
- When does multitasking facilitate information processing? Effects of Internet-based multitasking on information seeking and information gain
- Issue Date
- 2014
- Publisher
- 한국사회과학협의회
- Keywords
- Internet; Multitasking; Information seeking; Information gain
- Citation
- Korean Social Science Journal, v.41, no.2, pp.97 - 111
- Indexed
- KCI
- Journal Title
- Korean Social Science Journal
- Volume
- 41
- Number
- 2
- Start Page
- 97
- End Page
- 111
- ISSN
- 1225-0368
- Abstract
- This study examined whether Internet-based multitasking facilitates informationgain by allowing users to seek additional information online. Study 1, using survey data,suggested that TV-Internet multitasking increased information gain, whereas TV-print mediamultitasking reduced it. In addition, online information seeking mediated the effect of TV-Internet multitasking on information gain. Study 2, using experimental data, confirmed thedifferential effects of TV-Internet multitasking and TV-print multitasking on informationgain. The theoretical and practical implications of these findings are further discussed.
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