외부환경요인과 표준화에 관한 연구
DC Field | Value | Language |
---|---|---|
dc.contributor.author | 이건봉 | - |
dc.date.accessioned | 2021-09-05T15:50:27Z | - |
dc.date.available | 2021-09-05T15:50:27Z | - |
dc.date.created | 2021-06-17 | - |
dc.date.issued | 2014 | - |
dc.identifier.issn | 1598-7604 | - |
dc.identifier.uri | https://scholar.korea.ac.kr/handle/2021.sw.korea/100672 | - |
dc.description.abstract | This study examines the effect of external environments such as technological change and competitive intensity on standardization. It was empirically tested by a Korean sample to verify the validity of the research framework. The empirical result confirms that external environments increase the odds of marketing standardization and technology standardization. The result also indicates that technology change and global standardization are related. The data support that firms facing a high rate of technology change stress marketing and technology standardization. The result also confirms that competitive intensity directly influences marketing standardization. | - |
dc.language | English | - |
dc.language.iso | en | - |
dc.publisher | 한국통상정보학회 | - |
dc.title | 외부환경요인과 표준화에 관한 연구 | - |
dc.title.alternative | External Environments and Standardization | - |
dc.type | Article | - |
dc.contributor.affiliatedAuthor | 이건봉 | - |
dc.identifier.doi | 10.15798/kaici.16.2.201403.69 | - |
dc.identifier.bibliographicCitation | 통상정보연구, v.16, no.2, pp.69 - 88 | - |
dc.relation.isPartOf | 통상정보연구 | - |
dc.citation.title | 통상정보연구 | - |
dc.citation.volume | 16 | - |
dc.citation.number | 2 | - |
dc.citation.startPage | 69 | - |
dc.citation.endPage | 88 | - |
dc.type.rims | ART | - |
dc.identifier.kciid | ART001864070 | - |
dc.description.journalClass | 2 | - |
dc.description.journalRegisteredClass | kci | - |
dc.subject.keywordAuthor | Technology change | - |
dc.subject.keywordAuthor | Competitive intensity | - |
dc.subject.keywordAuthor | Standardization | - |
dc.subject.keywordAuthor | 기술변화 | - |
dc.subject.keywordAuthor | 경쟁강도 | - |
dc.subject.keywordAuthor | 표준화 | - |
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