외부환경요인과 표준화에 관한 연구External Environments and Standardization
- Other Titles
- External Environments and Standardization
- Authors
- 이건봉
- Issue Date
- 2014
- Publisher
- 한국통상정보학회
- Keywords
- Technology change; Competitive intensity; Standardization; 기술변화; 경쟁강도; 표준화
- Citation
- 통상정보연구, v.16, no.2, pp.69 - 88
- Indexed
- KCI
- Journal Title
- 통상정보연구
- Volume
- 16
- Number
- 2
- Start Page
- 69
- End Page
- 88
- URI
- https://scholar.korea.ac.kr/handle/2021.sw.korea/100672
- DOI
- 10.15798/kaici.16.2.201403.69
- ISSN
- 1598-7604
- Abstract
- This study examines the effect of external environments such as technological change and competitive intensity on standardization. It was empirically tested by a Korean sample to verify the validity of the research framework. The empirical result confirms that external environments increase the odds of marketing standardization and technology standardization. The result also indicates that technology change and global standardization are related. The data support that firms facing a high rate of technology change stress marketing and technology standardization. The result also confirms that competitive intensity directly influences marketing standardization.
- Files in This Item
- There are no files associated with this item.
- Appears in
Collections - College of Global Business > Global Business in Division of Convergence Business > 1. Journal Articles
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.