Predictors of Pro-Environmental Behaviors of American and Korean Students: The Application of the Theory of Reasoned Action and Protection Motivation Theory

Abstract

This study employs the theory of reasoned action and protection motivation theory to predict American and Korean students' intentions to engage in behaviors that can help mitigate climate change. The results indicate that one's attitudes toward the prevention of climate change, perceived severity of climate change, response efficacy, and self-efficacy regarding climate change prevention were significant predictors of one's intentions to engage in a series of pro-environmental behaviors. In addition, there were few cross-cultural differences. These results suggest that protection motivation theory, together with the theory of reasoned action, is a useful framework for understanding pro-environmental behaviors.