Paths to Success: How Do Market Orientation and Entrepreneurship Orientation Produce New Product Success?
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Hong, Jinhwan | - |
dc.contributor.author | Song, Tae Ho | - |
dc.contributor.author | Yoo, Shijin | - |
dc.date.accessioned | 2021-09-06T05:35:24Z | - |
dc.date.available | 2021-09-06T05:35:24Z | - |
dc.date.created | 2021-06-14 | - |
dc.date.issued | 2013-01 | - |
dc.identifier.issn | 0737-6782 | - |
dc.identifier.uri | https://scholar.korea.ac.kr/handle/2021.sw.korea/104273 | - |
dc.description.abstract | The purpose of this paper is to examine the relationship between strategic orientation and the performance of new products. In this paper, we develop a conceptual model that explores the roles of market orientation (MO) and entrepreneurship orientation (EO) on new product performance and seek to understand the mediating roles of process and product characteristics. Based on a survey of 471 small and medium-sized enterprises in Korea, we found that MO and EO positively affect new product performance. The main impact of MO is through new product development proficiency and product meaningfulness and that of EO is through proficient intellectual property management and product novelty. Academic and managerial implications are also discussed. | - |
dc.language | English | - |
dc.language.iso | en | - |
dc.publisher | WILEY | - |
dc.subject | COMMON METHOD VARIANCE | - |
dc.subject | PERFORMANCE | - |
dc.subject | INNOVATION | - |
dc.subject | INDUSTRIAL | - |
dc.subject | CONSTRUCT | - |
dc.subject | CREATIVITY | - |
dc.subject | FAILURE | - |
dc.subject | FIRM | - |
dc.title | Paths to Success: How Do Market Orientation and Entrepreneurship Orientation Produce New Product Success? | - |
dc.type | Article | - |
dc.contributor.affiliatedAuthor | Yoo, Shijin | - |
dc.identifier.doi | 10.1111/j.1540-5885.2012.00985.x | - |
dc.identifier.scopusid | 2-s2.0-84871586780 | - |
dc.identifier.wosid | 000314814000005 | - |
dc.identifier.bibliographicCitation | JOURNAL OF PRODUCT INNOVATION MANAGEMENT, v.30, no.1, pp.44 - 55 | - |
dc.relation.isPartOf | JOURNAL OF PRODUCT INNOVATION MANAGEMENT | - |
dc.citation.title | JOURNAL OF PRODUCT INNOVATION MANAGEMENT | - |
dc.citation.volume | 30 | - |
dc.citation.number | 1 | - |
dc.citation.startPage | 44 | - |
dc.citation.endPage | 55 | - |
dc.type.rims | ART | - |
dc.type.docType | Article | - |
dc.description.journalClass | 1 | - |
dc.description.journalRegisteredClass | scie | - |
dc.description.journalRegisteredClass | ssci | - |
dc.description.journalRegisteredClass | scopus | - |
dc.relation.journalResearchArea | Business & Economics | - |
dc.relation.journalResearchArea | Engineering | - |
dc.relation.journalWebOfScienceCategory | Business | - |
dc.relation.journalWebOfScienceCategory | Engineering, Industrial | - |
dc.relation.journalWebOfScienceCategory | Management | - |
dc.subject.keywordPlus | COMMON METHOD VARIANCE | - |
dc.subject.keywordPlus | PERFORMANCE | - |
dc.subject.keywordPlus | INNOVATION | - |
dc.subject.keywordPlus | INDUSTRIAL | - |
dc.subject.keywordPlus | CONSTRUCT | - |
dc.subject.keywordPlus | CREATIVITY | - |
dc.subject.keywordPlus | FAILURE | - |
dc.subject.keywordPlus | FIRM | - |
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.
(02841) 서울특별시 성북구 안암로 14502-3290-1114
COPYRIGHT © 2021 Korea University. All Rights Reserved.
Certain data included herein are derived from the © Web of Science of Clarivate Analytics. All rights reserved.
You may not copy or re-distribute this material in whole or in part without the prior written consent of Clarivate Analytics.