농가형 농식품의 상품화 실태 분석Analyzing the Commercialization of Farm-food
- Other Titles
- Analyzing the Commercialization of Farm-food
- Authors
- 양성범; 이병훈; 양승룡
- Issue Date
- 2013
- Publisher
- 한국유기농업학회
- Keywords
- farm-food; commercialization; support system; marketing strategy
- Citation
- 한국유기농업학회지, v.21, no.2, pp.157 - 170
- Indexed
- KCI
- Journal Title
- 한국유기농업학회지
- Volume
- 21
- Number
- 2
- Start Page
- 157
- End Page
- 170
- URI
- https://scholar.korea.ac.kr/handle/2021.sw.korea/105110
- ISSN
- 1229-3571
- Abstract
- The objective of this study is to investigate the commercializations and difficulties on the farm-food. For the activation of the farm-food, it is necessary to totally review the support of the government and prepare the supporting system like manual on the commercialization of farm-food that is helpful to the small farmers. It is also necessary to support small farms strategies customized for increase the sales and satisfaction on farm-food and build-up the promotion related to the green tour and/or farm experience. The results and finding of this study can be used to build-up the supporting system that reflects the rapid change of market and customer’s preference. They can also be used to design rational policies that is helpful to the farm-food producers.
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Collections - College of Life Sciences and Biotechnology > Department of Food and Resource Economics > 1. Journal Articles
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