국제신제품시판 시간효율성에 대한 본사-자회사간 협력의 영향에 관한 연구
DC Field | Value | Language |
---|---|---|
dc.contributor.author | 이건봉 | - |
dc.date.accessioned | 2021-09-06T08:53:30Z | - |
dc.date.available | 2021-09-06T08:53:30Z | - |
dc.date.created | 2021-06-17 | - |
dc.date.issued | 2013 | - |
dc.identifier.issn | 1598-7604 | - |
dc.identifier.uri | https://scholar.korea.ac.kr/handle/2021.sw.korea/105549 | - |
dc.description.abstract | This study examines the moderating effect of HQ-subsidiary cooperation on the relationships between standardization and on-time completion of new product development (NPD) and international new product rollout (INPR). It was empirically tested by a Korean sample to verify the validity of the research framework. The results show that the higher the HQ-subsidiary/agent cooperation, the stronger the effect of NPD timeliness on INPR timeliness. However, HQ-subsidiary cooperation does not moderate the relationship between standardization and INPR timeliness. Under conditions in which the subsidiary and headquarters have a positive relationship, open communications, and regular interactions, more successful new product development in terms of planned time schedule is strongly associated with a much faster introduction to overseas markets. | - |
dc.language | English | - |
dc.language.iso | en | - |
dc.publisher | 한국통상정보학회 | - |
dc.title | 국제신제품시판 시간효율성에 대한 본사-자회사간 협력의 영향에 관한 연구 | - |
dc.title.alternative | The Impact of HQ-subsidiary Cooperation on Time Efficiency in International Rollout | - |
dc.type | Article | - |
dc.contributor.affiliatedAuthor | 이건봉 | - |
dc.identifier.doi | 10.15798/kaici.15.1.201303.117 | - |
dc.identifier.bibliographicCitation | 통상정보연구, v.15, no.1, pp.117 - 134 | - |
dc.relation.isPartOf | 통상정보연구 | - |
dc.citation.title | 통상정보연구 | - |
dc.citation.volume | 15 | - |
dc.citation.number | 1 | - |
dc.citation.startPage | 117 | - |
dc.citation.endPage | 134 | - |
dc.type.rims | ART | - |
dc.identifier.kciid | ART001756666 | - |
dc.description.journalClass | 2 | - |
dc.description.journalRegisteredClass | kci | - |
dc.subject.keywordAuthor | 본사-자회사 협력 | - |
dc.subject.keywordAuthor | 표준화 | - |
dc.subject.keywordAuthor | 신제품 | - |
dc.subject.keywordAuthor | 시간효율성 | - |
dc.subject.keywordAuthor | HQ-subsidiary Cooperation | - |
dc.subject.keywordAuthor | Standardization | - |
dc.subject.keywordAuthor | New Product | - |
dc.subject.keywordAuthor | Time Efficiency | - |
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