국제신제품시판 시간효율성에 대한 본사-자회사간 협력의 영향에 관한 연구The Impact of HQ-subsidiary Cooperation on Time Efficiency in International Rollout
- Other Titles
- The Impact of HQ-subsidiary Cooperation on Time Efficiency in International Rollout
- Authors
- 이건봉
- Issue Date
- 2013
- Publisher
- 한국통상정보학회
- Keywords
- 본사-자회사 협력; 표준화; 신제품; 시간효율성; HQ-subsidiary Cooperation; Standardization; New Product; Time Efficiency
- Citation
- 통상정보연구, v.15, no.1, pp.117 - 134
- Indexed
- KCI
- Journal Title
- 통상정보연구
- Volume
- 15
- Number
- 1
- Start Page
- 117
- End Page
- 134
- URI
- https://scholar.korea.ac.kr/handle/2021.sw.korea/105549
- DOI
- 10.15798/kaici.15.1.201303.117
- ISSN
- 1598-7604
- Abstract
- This study examines the moderating effect of HQ-subsidiary cooperation on the relationships between standardization and on-time completion of new product development (NPD) and international new product rollout (INPR). It was empirically tested by a Korean sample to verify the validity of the research framework. The results show that the higher the HQ-subsidiary/agent cooperation, the stronger the effect of NPD timeliness on INPR timeliness. However, HQ-subsidiary cooperation does not moderate the relationship between standardization and INPR timeliness. Under conditions in which the subsidiary and headquarters have a positive relationship, open communications, and regular interactions, more successful new product development in terms of planned time schedule is strongly associated with a much faster introduction to overseas markets.
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Collections - College of Global Business > Global Business in Division of Convergence Business > 1. Journal Articles
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