The Influence of Self-Construal on Self-Brand Congruity in the United States and Korea
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Sung, Yongjun | - |
dc.contributor.author | Choi, Sejung Marina | - |
dc.date.accessioned | 2021-09-06T23:17:19Z | - |
dc.date.available | 2021-09-06T23:17:19Z | - |
dc.date.created | 2021-06-18 | - |
dc.date.issued | 2012-01 | - |
dc.identifier.issn | 0022-0221 | - |
dc.identifier.uri | https://scholar.korea.ac.kr/handle/2021.sw.korea/109127 | - |
dc.description.abstract | The present research extends the self-concept literature by examining the self-brand congruity hypothesis in two different cultures: the United States as an example of an individualistic culture and Korea as a collectivistic culture. The results of this research demonstrate that brands with distinct personality traits that are congruent with consumers' self-concepts are evaluated more positively than brands with incongruent personality traits across cultures. More important, the findings suggest that the self-brand congruity effects are more evident in the United States than in Korea, lending empirical evidence that self-consistency is less emphasized and salient in East Asian cultures than in Western cultures. | - |
dc.language | English | - |
dc.language.iso | en | - |
dc.publisher | SAGE PUBLICATIONS INC | - |
dc.subject | CULTURAL-DIFFERENCES | - |
dc.subject | CONSUMPTION SYMBOLS | - |
dc.subject | PERSONALITY | - |
dc.subject | INDIVIDUALISM | - |
dc.subject | COLLECTIVISM | - |
dc.subject | PREFERENCES | - |
dc.subject | CONSISTENCY | - |
dc.subject | DIMENSIONS | - |
dc.subject | CONSUMERS | - |
dc.subject | MODELS | - |
dc.title | The Influence of Self-Construal on Self-Brand Congruity in the United States and Korea | - |
dc.type | Article | - |
dc.contributor.affiliatedAuthor | Sung, Yongjun | - |
dc.contributor.affiliatedAuthor | Choi, Sejung Marina | - |
dc.identifier.doi | 10.1177/0022022110383318 | - |
dc.identifier.scopusid | 2-s2.0-83655190538 | - |
dc.identifier.wosid | 000298258700014 | - |
dc.identifier.bibliographicCitation | JOURNAL OF CROSS-CULTURAL PSYCHOLOGY, v.43, no.1, pp.151 - 166 | - |
dc.relation.isPartOf | JOURNAL OF CROSS-CULTURAL PSYCHOLOGY | - |
dc.citation.title | JOURNAL OF CROSS-CULTURAL PSYCHOLOGY | - |
dc.citation.volume | 43 | - |
dc.citation.number | 1 | - |
dc.citation.startPage | 151 | - |
dc.citation.endPage | 166 | - |
dc.type.rims | ART | - |
dc.type.docType | Article | - |
dc.description.journalClass | 1 | - |
dc.description.journalRegisteredClass | ssci | - |
dc.description.journalRegisteredClass | scopus | - |
dc.relation.journalResearchArea | Psychology | - |
dc.relation.journalWebOfScienceCategory | Psychology, Social | - |
dc.subject.keywordPlus | CULTURAL-DIFFERENCES | - |
dc.subject.keywordPlus | CONSUMPTION SYMBOLS | - |
dc.subject.keywordPlus | PERSONALITY | - |
dc.subject.keywordPlus | INDIVIDUALISM | - |
dc.subject.keywordPlus | COLLECTIVISM | - |
dc.subject.keywordPlus | PREFERENCES | - |
dc.subject.keywordPlus | CONSISTENCY | - |
dc.subject.keywordPlus | DIMENSIONS | - |
dc.subject.keywordPlus | CONSUMERS | - |
dc.subject.keywordPlus | MODELS | - |
dc.subject.keywordAuthor | self-brand congruity | - |
dc.subject.keywordAuthor | brand personality | - |
dc.subject.keywordAuthor | self-construal | - |
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.
(02841) 서울특별시 성북구 안암로 14502-3290-1114
COPYRIGHT © 2021 Korea University. All Rights Reserved.
Certain data included herein are derived from the © Web of Science of Clarivate Analytics. All rights reserved.
You may not copy or re-distribute this material in whole or in part without the prior written consent of Clarivate Analytics.