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THE EFFECT OF AR (AUGMENTED REALITY) ON PURCHASE INTENTION OF BEAUTY PRODUCTS: THE MEDIATING ROLES OF VIVIDNESS, INTERACTIVITY, AND CONTROL
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | UNKNOWN | - |
| dc.date.accessioned | 2021-08-27T15:43:34Z | - |
| dc.date.available | 2021-08-27T15:43:34Z | - |
| dc.date.created | 2021-04-22 | - |
| dc.date.issued | 2019-07-12 | - |
| dc.identifier.uri | https://scholar.korea.ac.kr/handle/2021.sw.korea/11104 | - |
| dc.publisher | ESCP Europe | - |
| dc.subject | AR (Augmented Reality), Telepresence, Vividness, Interactivity, Behavioral Control, Cognitive Control | - |
| dc.title | THE EFFECT OF AR (AUGMENTED REALITY) ON PURCHASE INTENTION OF BEAUTY PRODUCTS: THE MEDIATING ROLES OF VIVIDNESS, INTERACTIVITY, AND CONTROL | - |
| dc.title.alternative | 증강현실 (AR; Augmented Reality)이 모바일 소비자들의 구매의도에 미치는 영향 분석: 프로세스 및 효과적인 실행방안 | - |
| dc.type | Conference | - |
| dc.contributor.affiliatedAuthor | UNKNOWN | - |
| dc.identifier.bibliographicCitation | 2019 GFMC: 2019 GLOBAL FASHION MANAGEMENT CONFERENCE AT PARIS | - |
| dc.relation.isPartOf | 2019 GFMC: 2019 GLOBAL FASHION MANAGEMENT CONFERENCE AT PARIS | - |
| dc.relation.isPartOf | 2019 GFMC: 2019 GLOBAL FASHION MANAGEMENT CONFERENCE AT PARIS | - |
| dc.citation.title | 2019 GFMC: 2019 GLOBAL FASHION MANAGEMENT CONFERENCE AT PARIS | - |
| dc.citation.conferencePlace | FR | - |
| dc.citation.conferenceDate | 2019-07-11 | - |
| dc.type.rims | CONF | - |
| dc.description.journalClass | 1 | - |
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