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THE EFFECT OF AR (AUGMENTED REALITY) ON PURCHASE INTENTION OF BEAUTY PRODUCTS: THE MEDIATING ROLES OF VIVIDNESS, INTERACTIVITY, AND CONTROL증강현실 (AR; Augmented Reality)이 모바일 소비자들의 구매의도에 미치는 영향 분석: 프로세스 및 효과적인 실행방안
- Alternative Title
- 증강현실 (AR; Augmented Reality)이 모바일 소비자들의 구매의도에 미치는 영향 분석: 프로세스 및 효과적인 실행방안
- Authors
- UNKNOWN
- Keywords
- AR (Augmented Reality), Telepresence, Vividness, Interactivity, Behavioral Control, Cognitive Control
- Issue Date
- 12-7월-2019
- Publisher
- ESCP Europe
- Citation
- 2019 GFMC: 2019 GLOBAL FASHION MANAGEMENT CONFERENCE AT PARIS
- Conference Name
- 2019 GFMC: 2019 GLOBAL FASHION MANAGEMENT CONFERENCE AT PARIS
- Place
- FR
- Conference Date
- 2019-07-11
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- Appears in
Collections - ETC > 2. Conference Papers
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