Consumer Acceptance of Personal Information and Communication Technology Services
- Authors
- Thong, James Y. L.; Venkatesh, Viswanath; Xu, Xin; Hong, Se-Joon; Tam, Kar Yan
- Issue Date
- 11월-2011
- Publisher
- IEEE-INST ELECTRICAL ELECTRONICS ENGINEERS INC
- Keywords
- Consumer acceptance; digital service management; mobile data services (MDS); personal information and communication technology (ICT) services; technology adoption; unified theory of acceptance and use of technology (UTAUT)
- Citation
- IEEE TRANSACTIONS ON ENGINEERING MANAGEMENT, v.58, no.4, pp.613 - 625
- Indexed
- SCIE
SSCI
SCOPUS
- Journal Title
- IEEE TRANSACTIONS ON ENGINEERING MANAGEMENT
- Volume
- 58
- Number
- 4
- Start Page
- 613
- End Page
- 625
- URI
- https://scholar.korea.ac.kr/handle/2021.sw.korea/111277
- DOI
- 10.1109/TEM.2010.2058851
- ISSN
- 0018-9391
- Abstract
- In today's information and communication technology (ICT)-enabled service economy, there is great interest in digital service management. While the extant technology acceptance research has mainly studied user acceptance of various ICTs, there is a dearth of research on consumer acceptance of personal ICT services. In this paper, we extend the unified theory of acceptance and use of technology to the context of ICT services by examining the moderating role of ICT service type. We tested the proposed model in a large-scale survey of 4777 consumers, including both potential and current consumers of mobile data services (MDS), of two different types of MDS: communication and infotainment services. The results strongly supported the model with service type moderating key relationships. The findings have theoretical and practical implications for digital service management in particular and service science in general.
- Files in This Item
- There are no files associated with this item.
- Appears in
Collections - Korea University Business School > Department of Business Administration > 1. Journal Articles
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.