Determinants of Internet standards adoption: The case of South Korea

Abstract

We develop an adoption model of infrastructure technologies and test it with survey data collected from companies in six industries in South Korea (hereafter: Korea). The implementation of a new Internet standard such as Internet Protocol version 6 (IPv6) depends on the usefulness of the technology to the adopting organizations and the environment in which they operate. The adoption of IPv6 in Korea is mostly driven by a governmental strategy that created user demand, and normative pressure. IPv6 adoption in Korea is also driven by perceived resource concentration and power due to the uneven allocation of IPv4 addresses. Conversely, killer applications, technical sponsorship and financial factors had no influence on the adoption decision by Korean companies. Taken together, the findings of our explorative study suggest the need to consider technical as well as social and policy factors to understand the adoption dynamics of infrastructure technologies. (C) 2010 Elsevier B.V. All rights reserved.