Communicating Class, Tastes and Distinction: The Social Implications of Replica Designer Handbag ConsumptionCommunicating Class, Tastes and Distinction: The Social Implications of Replica Designer Handbag Consumption
- Other Titles
- Communicating Class, Tastes and Distinction: The Social Implications of Replica Designer Handbag Consumption
- Authors
- 박지훈
- Issue Date
- 2011
- Publisher
- 한국외국어대학교 영미연구소
- Keywords
- 계급; 과시적 소비; 지위; 명품 가방; class; conspicuous consumption; status; designer handbags
- Citation
- 영미연구, v.25, pp.251 - 279
- Indexed
- KCI
- Journal Title
- 영미연구
- Volume
- 25
- Start Page
- 251
- End Page
- 279
- URI
- https://scholar.korea.ac.kr/handle/2021.sw.korea/113828
- ISSN
- 2508-4135
- Abstract
- This study explores the social implications of consuming replica designer brands with a specific emphasis on designer handbags. To identify the social meanings of replica designer bag consumption, I compare and contrast the practice of replica designer bag consumption with that of original designer bag consumption. The study suggests that while the prevalence of replica designer brands may disrupt the straightforward correspondence between social status and consumed products, the difficulty of verifying the authenticity of a designer product has engendered so‐called “look‐based classism.” This look‐based classism is not inconsistent with the traditional notion of classism in that it contributes to the reproduction of popular myths about high‐class imagery and class prejudice. This study suggests that a true sense of nobrow can be achieved only when consumers realize that brand names and values no longer connote class distinctions, prestige, and tastes. As far as consumers are aware of the class hierarchy and the distinction that different brands signify, they will continue to participate in the consumption of designer handbags (including replicas) to communicate or augment their class,tastes, and distinctions.
- Files in This Item
- There are no files associated with this item.
- Appears in
Collections - School of Media & Communication > School of Media & Communication > 1. Journal Articles
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.