소셜쇼핑의 성공요인: 사회적 자본이론과 정보시스템 성공모델의 관점에서Success Factors for Social Shopping: From the Combined Perspective of Social Capital Theory and Information System Success Model
- Other Titles
- Success Factors for Social Shopping: From the Combined Perspective of Social Capital Theory and Information System Success Model
- Authors
- 이정민; 이재남
- Issue Date
- 2011
- Publisher
- 한국지식경영학회
- Keywords
- SNS; Social Commerce; IS Success Model; Social Capital Theory; Critical Factors
- Citation
- 지식경영연구, v.12, no.5, pp.41 - 57
- Indexed
- KCI
- Journal Title
- 지식경영연구
- Volume
- 12
- Number
- 5
- Start Page
- 41
- End Page
- 57
- URI
- https://scholar.korea.ac.kr/handle/2021.sw.korea/114196
- DOI
- 10.15813/kmr.2011.12.5.004
- ISSN
- 1229-9553
- Abstract
- Social commerce is simply a kind of e-commerce by adopting SNS(Social networking service). It has been spread as SNS is widely used all over the world. In this situation, companies attempt to make the best use of social commerce to understand its advertising effect and to sell more products and/or services they provide. Although social commerce is a recent trend in Korea, it is necessary for companies to find a way to effectively adopt and utilize the social commence. Therefore, the focus of this study is to identify critical success factors for social shopping. We generated 40 items to measure 8 constructs. Using data collected from 300 respondents who have experienced both SNS and social shopping, we analyzed our model and its hypotheses. The analysis result shows that social shopping customers don’t use SNS to get information when they purchase products and/or services in social shopping web sites.
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Collections - Korea University Business School > Department of Business Administration > 1. Journal Articles
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