Electronic word-of-mouth in social networking sites: A cross-cultural study of the United States and China
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Chu, S.-C. | - |
dc.contributor.author | Choi, S.M. | - |
dc.date.accessioned | 2021-09-07T20:29:24Z | - |
dc.date.available | 2021-09-07T20:29:24Z | - |
dc.date.created | 2021-06-17 | - |
dc.date.issued | 2011 | - |
dc.identifier.issn | 0891-1762 | - |
dc.identifier.uri | https://scholar.korea.ac.kr/handle/2021.sw.korea/114655 | - |
dc.description.abstract | Understanding electronic word-of-mouth (eWOM) in social networking sites (SNSs) is crucial as consumers have potential to reach global audiences quickly and easily. This article presents the first cross-cultural study on eWOM in SNSs by examining social relationship variables between the United States and China. Specifically, social capital, tie strength, trust, and interpersonal influence were examined as potential predictors of eWOM communication in the emerging online social channels. The results suggest that national culture plays a significant factor that affects consumers' engagement in eWOM in SNSs in the two countries. Theoretical and managerial implications for global Internet marketers were presented and discussed. © Taylor & Francis Group, LLC. | - |
dc.language | English | - |
dc.language.iso | en | - |
dc.title | Electronic word-of-mouth in social networking sites: A cross-cultural study of the United States and China | - |
dc.type | Article | - |
dc.contributor.affiliatedAuthor | Choi, S.M. | - |
dc.identifier.doi | 10.1080/08911762.2011.592461 | - |
dc.identifier.scopusid | 2-s2.0-80051644752 | - |
dc.identifier.bibliographicCitation | Journal of Global Marketing, v.24, no.3, pp.263 - 281 | - |
dc.relation.isPartOf | Journal of Global Marketing | - |
dc.citation.title | Journal of Global Marketing | - |
dc.citation.volume | 24 | - |
dc.citation.number | 3 | - |
dc.citation.startPage | 263 | - |
dc.citation.endPage | 281 | - |
dc.type.rims | ART | - |
dc.type.docType | Article | - |
dc.description.journalClass | 1 | - |
dc.description.journalRegisteredClass | scopus | - |
dc.subject.keywordAuthor | China | - |
dc.subject.keywordAuthor | Cross-cultural | - |
dc.subject.keywordAuthor | EWOM | - |
dc.subject.keywordAuthor | Social networking sites | - |
dc.subject.keywordAuthor | Social relationship | - |
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