Detailed Information
Cited 0 time in 
Cited 0 time in 
Cited 0 time in
Metadata Downloads
Return on investment (ROI) of international public relations: A country-level analysis
- Authors
- Lee, Suman; Yoon, Youngmin
- Issue Date
- 3월-2010
- Publisher
- ELSEVIER SCIENCE INC
- Keywords
- International public relations; Return on investment; Economic bottom line
- Citation
- PUBLIC RELATIONS REVIEW, v.36, no.1, pp.15 - 20
- Indexed
- SSCI
AHCI
SCOPUS
- Journal Title
- PUBLIC RELATIONS REVIEW
- Volume
- 36
- Number
- 1
- Start Page
- 15
- End Page
- 20
- ISSN
- 0363-8111
- Abstract
- The purpose of this study is to examine the relationship between economic outcome and international public relations investment by other countries in the U.S. Based on country-level data analysis, this study found that the number of international public relations contracts by other countries in the US. was positively related to (1) U.S imports from those countries, (2) U S direct investment to those countries, and (3) the number of U S. tourists visiting those countries, after controlling for economic size. (C) 2009 Elsevier Inc All rights reserved.
- Files in This Item
- There are no files associated with this item.
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.