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Paradoxical Effects of NPD Partnership with Competitor on Firm PerformanceParadoxical Effects of NPD Partnership with Competitor on Firm Performance
- Alternative Title
- Paradoxical Effects of NPD Partnership with Competitor on Firm Performance
- Authors
- Tony C. Garrett
- Issue Date
- 22-6월-2019
- Publisher
- Informs Society fo Marketing Science
- Citation
- 41st Annual ISMS Marketing Science Conference
- Conference Name
- 41st Annual ISMS Marketing Science Conference
- Place
- IT
- Conference Date
- 2019-06-20
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