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Beyond money: Toward a value of experiential purchaseEnglish
- Alternative Title
- English
- Authors
- UNKNOWN
- Issue Date
- 22-6월-2019
- Publisher
- INFORMS
- Citation
- Marketing Science Conference 2019
- Conference Name
- Marketing Science Conference 2019
- Place
- IT
Rome, Italy
- Conference Date
- 2019-06-18
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Collections - ETC > 2. Conference Papers
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