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Consumers’ Hesitation in Purchase Stage: Collective Cognitive Dissonance and Self-Threat구매직전 소비자들의 망설임: 집단인지부조화와 자존감 손상
- Alternative Title
- 구매직전 소비자들의 망설임: 집단인지부조화와 자존감 손상
- Authors
- UNKNOWN
- Keywords
- Purchase hesitation, Collective Cognitive Dissonance, Self-Affirmation, Self-Threat
- Issue Date
- 21-6월-2019
- Publisher
- NYU-Stern and University of Roma Tre - Department of Business Studies
- Citation
- 41st Annual ISMS Marketing Science Conference (2019)
- Conference Name
- 41st Annual ISMS Marketing Science Conference (2019)
- Place
- IT
- Conference Date
- 2019-06-19
- Files in This Item
- There are no files associated with this item.
- Appears in
Collections - ETC > 2. Conference Papers
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