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도시이미지전략의 유형별 사례연구A Case Study on the City Image Strategies for City Image Making
- Other Titles
- A Case Study on the City Image Strategies for City Image Making
- Issue Date
- 2009
- Publisher
- 대한국토·도시계획학회
- Keywords
- City Image; City Image Strategy; City Image Making; Place Marketing; Place Making; City Image; City Image Strategy; City Image Making; Place Marketing; Place Making; 도시이미지; 도시이미지전략; 도시이미지수립; 장소마케팅; 장소만들기
- Citation
- 국토계획, v.44, no.1, pp.287 - 302
- Indexed
- KCI
- Journal Title
- 국토계획
- Volume
- 44
- Number
- 1
- Start Page
- 287
- End Page
- 302
- ISSN
- 1226-7147
- Abstract
- The purpose of this study is to find a various kinds of methodologies and city image making endeavors by analyzing main strategies of 30 cities. In this research, the way of using and marketing city image was investigated through the case studies. Also this research started from the point of view in which the city image affects the development and growth of the city. By comparison and analysis, 4 categories of city image enhancing strategies were drawn out. 4 categories were city brand marketing, festivals and events, landscape control, and creative city development. Improvement direction for the 4 categories was suggested for the better city image making and enhancing the city development.
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Collections - College of Engineering > Department of Architecture > 1. Journal Articles
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