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인터넷 쇼핑몰 진화연구: 윤택성-도달성 이론을 중심으로On the Evolution of Internet Shopping Mall: Based on the Theory of Richness and Reach
- Other Titles
- On the Evolution of Internet Shopping Mall: Based on the Theory of Richness and Reach
- Issue Date
- 2009
- Publisher
- 한국인터넷전자상거래학회
- Keywords
- Internet Shopping Mall; Evolution Process; Richness; Reach; Mass Customization; Electronic Commerce; Internet Shopping Mall; Evolution Process; Richness; Reach; Mass Customization; Electronic Commerce
- Citation
- 인터넷전자상거래연구, v.9, no.2, pp.391 - 408
- Indexed
- KCI
- Journal Title
- 인터넷전자상거래연구
- Volume
- 9
- Number
- 2
- Start Page
- 391
- End Page
- 408
- ISSN
- 1598-1983
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- There are no files associated with this item.
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Collections - Graduate School > Department of Corporate Management > 1. Journal Articles
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