Are satisfied citizens willing to pay more? Public sector consumerism as equitable social exchange
- Authors
- Collins, Brian K.; Kim, Hyun Joon
- Issue Date
- 2009
- Publisher
- ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
- Citation
- PUBLIC MONEY & MANAGEMENT, v.29, no.2, pp.109 - 116
- Indexed
- SCIE
SCOPUS
- Journal Title
- PUBLIC MONEY & MANAGEMENT
- Volume
- 29
- Number
- 2
- Start Page
- 109
- End Page
- 116
- URI
- https://scholar.korea.ac.kr/handle/2021.sw.korea/122159
- DOI
- 10.1080/09540960902768004
- ISSN
- 0954-0962
- Abstract
- Treating citizens like customers is a common prescription for public managers, but citizens differ from customerscitizens engage in equitable social exchange that balances individual preferences and assessments with willingness-to-pay for public amenities. This article examines whether citizen satisfaction with the quality and quantity of public amenities drives a citizen's willingness-to-pay for more public provision. Analysing data from a Texas municipality's satisfaction survey, the authors found that a decrease in satisfaction with the quantity of public amenities is associated with an increase in willingness-to-pay, but quality assessments show no relationship. Such behaviour highlights differences between customers and public sector consumers, but also suggests that a rational public is willing to contribute to the resolution of public supply problems.
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Collections - College of Political Science & Economics > Department of Public Administration > 1. Journal Articles
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