A dynamic analysis of partisan voting: The issue salience effect of unemployment in South Korea

Abstract

This paper examines the electoral effects of the salience of unemployment issue. While increasing employment volatility has spawned exciting research, evidence of how unemployment affects vote choice is inconclusive. I refine partisan voting theory by focusing on issue salience of unemployment and the dynamics of voter choice. Voters are more likely to make a transition to support left parties when they identify unemployment as the most important and salient issue. The study also examines voter heterogeneity in the link between issue salience and the propensity for transition to the left. The effect of issue salience of unemployment is more pronounced among lower income groups than their counterparts. Analysis of a transition model using the 1997 and 2002 Korean presidential election surveys finds evidence supporting my arguments. (c) 2008 Elsevier Ltd. All rights reserved.