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아파트 브랜드 선호도 요인 비교에 관한 연구-수도권지역과 시 단위지역 중심의 선호도 비교-The Research on the Preference Factors of Apartment Brand

Other Titles
The Research on the Preference Factors of Apartment Brand
Authors
신한우강경인김대원김광희
Issue Date
2008
Publisher
한국건축시공학회
Keywords
아파트 브랜드; 거주 만족도; 브랜드 이미지; Brand of apartment; dwelling satisfaction; brand image
Citation
한국건축시공학회지, v.8, no.1, pp.77 - 82
Indexed
KCI
OTHER
Journal Title
한국건축시공학회지
Volume
8
Number
1
Start Page
77
End Page
82
URI
https://scholar.korea.ac.kr/handle/2021.sw.korea/124952
ISSN
1598-2033
Abstract
In the housing market, the construction company started to recognize the importance of the brand power since 1998. Many brand names of apartment construction company have newly formed and many apartments are representative of the brands of construction company by quality of apartment construction and service after hand apartment over to owner with many other elements of their brands. According to these trends in the housing market, it should be also interested in improving the value of brand name in apartment construction. The former researches have been achieved several topics in only a specific target market about the distinction of apartment's plan, the examination of preference, and the satisfaction survey of inhabitants etc. But construction company don't have developed any available marketing strategy according to construction location and regional characteristics. Nowadays, they should be interested in improving the value of apartment brand. Therefore, this research was conducted by interviewing and surveying preference factor, which factors are considered by consumer when consumers purchase apartment house, to compare the two regions such as Metropolis and Cities. The purpose of this research is to provide the preference trend of apartment house in the future to construction company by comparing consumer's preference examination.
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College of Engineering > School of Civil, Environmental and Architectural Engineering > 1. Journal Articles

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