중국 영화 산업의 폭발적 성장 시기(2010~2015년)에 관한 고찰 — 2002년 이후, 중국 영화 산업화 개혁의 성과와 과제 2

Abstract

The Chinese film industry that not only was settled down as an industry but also achieved a huge growth in 2002-2009, was explosively growing from 2010 to 2015. During this period, the number of Chinese films produced was ranked at the 3rd place in the world following the United States and India while its box office revenue was ranked at the 2nd place in the world following the North American market. The number of theater and screen in China was ranked at the 1st place in the world. On top of such external performances, there were positive changes in the Chinese film industry during this period as follows. First, the diversity of Chinese commercial entertainment films was secured while the qualitative level was improved. Many films in diverse genres such as youth film, fantasy film, and horror film were newly highlighted in this period. On top of diverse appearances of new films called Dadianying Film, Net Born Generation Film, and IP Film, the films fully reflecting the local conditions and sentiment of China did very well at the box office. Second, the radius of Chinese film market was expanded. Getting out of the existing condition in which the film theaters were mainly concentrated on the first-line cities, the theaters and screens were spread to the second/third-line cities and even lower regions. And the age of filmgoers was also largely reduced. The diversification and qualitative improvement of commercial films, and the expanded radius of film market have greatly contributed to the expansion of Chinese film industry scale. Third, the internet companies entered the Chinese films industry. Especially, such companies like Baidu, Alibaba, and Tencent called BAT, started concentrating on the investment in the film industry after entering the film production area. Out of many businesses carried forward by the film industry, especially, the operation of the film ticket booking platform is good enough to grab attention. By dominating the ticket booking platform business, such internet companies would be able to gradually expand their influences on the film industry. Based on the growth of this period, the Chinese film industry closely approached the Hollywood film industry of the United States which has been regarded as a ‘film power’. Still, there is a distance between them. More than 80% of the revenue of Chinese film industry is from the box office revenue within China, and the film censorship and screening is working as an obstacle to the development of Chinese film industry. Since 2016, the Chinese film industry has entered the new normal period. Even after 2016, the growth of the Chinese film industry is continued. It would be needed to take more time to see if the Chinese film industry could be continuously developing after overcoming many problems like the politics, economy, and diplomacy.