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Assessing the Impacts of K-POP Musicians on Korean Brands: A Case of Automobiles in the U.S. MarketAssessing the Impacts of K-POP Musicians on Korean Brands: A Case of Automobiles in the U.S. Market
- Alternative Title
- Assessing the Impacts of K-POP Musicians on Korean Brands: A Case of Automobiles in the U.S. Market
- Authors
- Janghyuk Lee
- Keywords
- search; automobile; google trends; k-pop
- Issue Date
- 22-10월-2021
- Publisher
- 한국광고학회
- Citation
- 한국광고학회 추계정기학술대회, pp.110 - 111
- Conference Name
- 한국광고학회 추계정기학술대회
- Place
- KO
전북 부안군 변산
- Conference Date
- 2021-10-22
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