중·한 프로축구 관중의 관람동기, 지각된 가치 및 관람태도 비교연구

Abstract

The purpose of this study is to analyze the difference in the perception toward motif-related factors and cultural difference in the sports-watching environment, based on the factors related to the watching motivation, perceived values and attitude of spectators watching professional football games in China and Korea. In a bid to find the constructive direction of Chinese fans’ culture, this result will provide enlightenment and reference for the healthy and orderly development of Chinese fans’ culture. To achieve the goal of this study, 224 spectators who came to Zhenjiang Sports Exhibition Center, Beijing Workers’ Stadium, Hongkou Football Stadium, Tianhe Sports Center to watch football games in Super League in 2014 and 212 spectators who came to Seoul World Cup Stadium, Suwon World Cup Stadium, Jeonju World Cup Stadium to watch the K-League in 2014 were surveyed. The collected data were analyzed by T-test statistical method. The findings of study lead to the following conclusion, based on the aforesaid analysis. First, according to the t-test which was conducted to get to the bottom of difference in watching motivation of professional football games as spectators, depending on the nationality of China and Korea, there were statistically significant differences in drama, knowledge acquisition and players. Second, according to the t-test which was conducted to find the difference in perceived values as spectators of professional football games, depending on the nationality of China and Korea, there were statistically significant differences in monetary and self-development factors. Third, according to the t-test which was conducted to get to the bottom of difference in the attitude toward watching professional football games as spectators, depending on the nationality of China and Korea, there were statistically significant differences in cognitive, behavioral and emotional factors.