KLPGA대회 갤러리의 추구편익 및 선택속성이 재관람의도에 미치는 영향

Abstract

The very purpose of this research is to find out if the desired benefits which KLPGA gallery holds and selection properties influence people’ choices on their re-visits. The participants for this research were 20-year-old male and female who had participated ‘ADT CAPS Championship 2014’ and ‘Chosun-posco Championship 2014’. 200 surveys per championship which amounted to 400 surveys were given out. The survey was conducted in Non-Probability Sampling method within which judgement sampling method was used. 106 surveys which were deemed as inaccurate and insincere were isolated and the remaining 294 surveys were selected as effective measurement. As for the data processing, IBM SPSS 21.0 Version program was used to perform frequency analysis, factor analysis, reliability analysis, correlation analysis and multiple regression analysis. The result of analysis is as follows. First, the difference in benefit sought and selection attribute depending on demographic characteristics, it showed difference in accessibility factor in gender and showed significant difference at leisure activities, health promotion, and facility level in age. Second, amongst desired benefits from KLPGA competition gallery, it turned out that activities carried out during leisure, famous sports players and competition factors influenced on people choice of revisiting. On the other hand, social activities, promotion of health and skill learning factors did not contribute on choices of revisiting. Third, although the service and accessibility within KLPGA competition were seen to have provided positive influence on revisit, facility standard, cost factors were seen to be irrelevant from the purpose of this research.