F1 코리아 그랑프리 관람객의 경기관람속성, 관람만족, 정서적 이미지와 재방문의도와의 구조적 관계

Abstract

The purpose of this study was to examine the relationship between factors related to spectator attendance, spectator satisfaction, affective image and revisit intention in F1 Korea Grand Prix. The study conducted a research survey through convenient sampling method aimed at visitors in 2013 F1 Korea Grand Prix. 593 questionnaires distributed and 561 were selected.. Then data were analyzed through frequency analysis, reliability analysis, confirmatory factor analysis, correlation analysis, and structural equation model analysis using SPSS Windows ver. 18.0. and AMOS 2.0. The results were as follows. First, factors related to spectator attendance had a positive effect on spectator satisfaction, affective image and revisit intention. Second, affective image had not a effect on revisit intention.